The stigma that gift cards are a ‘thoughtless’ gift is quickly fading with e-gifting features such as adding a message, audio, photo, and video alongside the gift card.
San Diego, Calif. (PRWEB) November 29, 2012
Transaction Wireless, the global leading provider of multi-channel digital gift cards and integrated marketing solutions, is pleased to be powering its clients through the 2012 holiday season with digital, social and mobile gift card solutions. According to a recent report by the National Retail Federation (NRF) gift cards are set to be the season’s most popular gift, with 59.8% of consumers putting it at the top of their wish lists.
“While gift cards continue to be a popular gift, digital gift cards allow consumers to get even more personal with their gift giving,” says Thomas Niedbalski, SVP Business and Client Development, Transaction Wireless. “The stigma that gift cards are a ‘thoughtless’ gift is quickly fading with e-gifting features such as adding a message, audio, photo, and video alongside the gift card. E-gift cards offer a memorable experience for consumers this holiday and are not just a last minute gift; they’re the ‘cooler’ gift.”
Going digital allows for quicker delivery and convenience in gift cards, something that modern consumers continue to look for in their shopping experience as many turn to online and mobile shopping. Last minute shoppers have the ability to purchase and send gift cards instantly without standing in lines, or can schedule the e-gift cards to be delivered on a specific day and time. Gift card receivers also have the benefit of being able to access gift cards directly from their mobile device, eliminating instances of losing a gift card or forgetting to bring it when shopping in-store.
Merchants can also reap the benefits of Transaction Wireless’ platform by providing consumers with deals and bonuses for purchasing an e-gift card, further promoting their brand and creating a unique customer experience. Transaction Wireless client, Applebee’s is currently offering customers a $10 bonus e-gift card with a $50 e-gift card purchase to give shoppers “a little for you, a lot for them,” a step up from last year’s promotion which offered the same amount but in plastic gift cards. Additional holiday e-gift card promotions from Transaction Wireless clients include:
- Buca di Beppo—Purchase $50 in digital or plastic gift cards and receive a $10 reward card
- Boston Market—Buy a $25 digital or plastic gift card, receive a $5 digital bonus card
- California Pizza Kitchen—Purchase a $100 digital or plastic gift card, receive a $20 Rewards Card
- LongHorn Steakhouse—Buy a $25 digital or plastic gift card, receive $5 off your next visit
- Max & Erma’s—Purchase a $25 digital or plastic gift card and receive a $5 bonus
- Olive Garden—Buy $25 or more in digital or plastic gift cards and receive a $5 digital bonus coupon
- Pappas Restaurants—Purchase $50 or more in digital or plastic gift cards, receive a $10 bonus card
- Red Lobster—Buy a $25 or more digital or plastic gift card, receive a $5 off coupon
- Red Robin—Purchase a $25 digital or plastic gift card, receive a $5 bonus card
- The Capital Grill—Buy $500 in digital or plastic gift cards, receive complimentary steak knife set of four and bonus gift cards
About Transaction Wireless
Transaction Wireless is the leading provider of innovative digital gift card solutions in the industry. Since 2006, Transaction Wireless has been dedicated to helping retailers and partners transform their traditional gift card business to meet the ever-changing demands of today’s digital consumer. Transaction Wireless has worked with over 150 brands to offer the most innovative, versatile PCI Level 1 compliant B2C and B2B gift card and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. Transaction Wireless’ patented platform enables retailers to easily connect and intelligently engage with consumers through multiple channels, such as online, mobile, social, and more, all while providing the best in security, privacy, and customer support. Transaction Wireless is trusted by some of the biggest brands in retail such as American Eagle Outfitters, Applebee’s, Buffalo Wild Wings, California Pizza Kitchen, Domino’s Pizza, Groupon, Overstock.com, Red Robin, Sport Chalet, and more. For more information, visit: http://www.transactionwireless.com or follow us on Twitter, Facebook or LinkedIn.