We are committed to providing an open, partner-based approach to meeting the marketing needs of customers.
Pittsburgh, PA (PRWEB) November 29, 2012
Mindmatrix Inc., creator of AMP, Marketing Automation Software, announces the appointment of Andrew Carlton to the newly created position of “Director, Channel Sales and Business Development.” His primary responsibilities include building an extensive channel network for AMP, MindMatrix’s newly released sales and marketing automation software, as well as creating a comprehensive partner ecosystem in the marketing automation space. Additionally, he is tasked with driving overall new business growth through innovative sales & marketing strategies and advising strategic accounts. Some of Andy’s past career accomplishments include building a channel network at a national interactive marketing agency, which resulted in delivering over 80% of total revenue and dramatically lowering sales costs. The agency was consistently ranked as one of the fastest growing by INC Magazine, Business 2.0 and others. He was also a sales pioneer at the first business-to-business online e-commerce site where he developed a unique new marketplace through effective executive level conversations with presidents and CEOs.
Andrew’s contributions will be significant in that he will be driving overall new business growth through innovative sales and marketing strategies and working as an advisor to new customers. He is also building an extensive channel network for AMP, as well as creating a comprehensive partner ecosystem in the marketing automation space.
A native of Ohio, Andy received his BS in Marketing from West Virginia Wesleyan College in Buckhannon, W.V. He has been a resident of the Pittsburgh area for the past 20 years and presently lives with his wife and two children in the North Hills area.
For the past 14 years, MindMatrix, Inc. has focused on sales-marketing alignment for over 34,000 sales and marketing professionals worldwide. Unique to the industry, MindMatrix offers Next-Generation Marketing Automation software on a single unified platform for Sales and Marketing. Our solutions bring about a seamless integration of the two key functions, helping our clients derive the maximum benefit from their investment in sales and marketing.
Our product offerings for sales include on-demand sales materials creation, smart lead management, lead prospecting, and more. On the marketing front, our solutions cover demand generation, brand management, quality lead generation, lead nurturing, social media automation, lead scoring, and marketing materials creation across print and digital media.
For more information or to become a channel partner, please visit our website at http://www.mindmatrix.net, or call us directly at 412-381-0230.