In 2013 people should not constantly need to go from one application to another in order to communicate and do their jobs effectively
Chicago, IL (PRWEB) November 29, 2012
The Open Source CRM project Zurmo today announced the immediate availability of Zurmo Version 0.8.0. The most significant addition to the new release is the ability to send emails directly from within the application. This new functionality tightens communication trails associated with records in the system. Aesthetic enhancements include the option to vary the theme and texture of the application. A recent engineering improvement is the integration of Sentry, an application that allows users to automatically submit error reports to the Zurmo engineering department directly from the user interface.
User Interface for Sending Emails
Zurmo users will now have the ability to send emails directly within the system. This centralizes data and eliminates the need for complicated integration tools. One of the major goals of Zurmo is to create an application that can serve as the ‘Center of Gravity’ for salespeople, marketing professionals, and customer service reps. In terms of enabling users to accomplish the bulk of what needs to be done to drive revenue and keep customers happy under one roof, the most recent Zurmo releases have been significant.
“In 2013 people should not constantly need to go from one application to another in order to communicate and do their jobs effectively,” states Zurmo Co-Founder Ray Stoeckicht. “With Zurmo, we encourage users to communicate with one another through the application’s intuitive, Social CRM platform. In a utopian world, there would be no email. But we have to acknowledge the reality that email still serves a major purpose for all organizations. In order to encourage users to stay inside the application, we’ve included a powerful email engine that links messages to records."
Addition of Themes
Visual improvements include the option to change the application’s color theme and texture to match user preferences. “Zurmo is the main business application used by anyone with a customer-facing function. People are logged in for hours at a time. Just as someone should have a say in the aesthetics of their physical surroundings, they should also have a say in the appearance of the software they use,” states Stafford McKay, Jr., Director of Marketing and Community Management for Zurmo. “If you are finding those bone-white walls to be ever more lackluster and you need a little inspiration, then go ahead, paint them mango tango.”
Integration with Sentry
An organic element to the Zurmo Engineering ethos is maintaining Open Source software that is clean and highly conducive to further development by contributors. This goal is evident in the utilization of a strict Test Driven Development methodology and also by the elimination of bugs before they become an issue. Integration with Sentry allows users to automatically submit error reports to the Zurmo engineering department directly from the user interface.
“Integration with Sentry is something that our technical contributors will appreciate because they no longer need to go through the tedious process of submitting a bug report” states Zurmo Co-Founder and Lead Developer Jason Green. “This seamless process saves time and reduces the resistance to report issues because the effort required to do so is now significantly lower.”
Get Involved with the Zurmo Open Source CRM Project
Zurmo is looking for contributors to add code, fix bugs, and work on translations. The project is built on an honest open source model supported by a diverse community passionate about engineering the highest quality CRM on earth that people will actually use. Learn more about participating in the project: http://zurmo.org/get-involved.
About Zurmo Open Source CRM
Zurmo is an Open Source CRM alternative that is mobile, social, and gamified. A test-driven methodology has been utilized for building every part of the application. This means you can create and maintain a custom-built CRM system with the assurance that future updates are not going to break your installation. The application has been translated into several languages including French, Spanish, German, and Italian. Learn more, download, and demo at http://www.zurmo.org. Get involved with the project through the Open Source CRM Community Forums and view the Calendar of upcoming events including Developer Learning Sessions and live demos.