Petplan Pet Insurance Predicts Consumer Spending on Holiday Pet Presents Will Outpace 2011

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Survey conducted by No. 1 rated pet insurance provider reveals 90.5% of pet parents will spend as much (or more) on their four-legged family members this “howl-i-day” season

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Our pets give us unconditional love, so it seems only right for us to give them something in return. Anyone who has watched their pet unwrap a toy or treat knows the joy it brings to their hearts.

The halls are hardly decked, but it’s already open season for holiday shopping – and pet parents have begun storming the stores, Naughty and Nice lists in-hand. According to an online survey conducted by No. 1-rated Petplan pet insurance of more than 4,400 pet parents, 77% said their pets landed firmly on the Nice list, and will be getting their just deserts this holiday season.

Gift-giving to pets is growing; while most pet parents (78 percent of respondents) report they will match what they spent last year, nearly 13 percent plan to dig deeper into their pockets in 2012. And many pet parents aren’t stopping at stuffing stockings with just one gift – 85.3 percent will give their pet at least two gifts, and 23.1 percent of furry friends will find a pile of five or more!

Pet spending trends are evergreen. According to Petplan’s survey, 82.1 percent of pet parents estimate they will spend more than $15 on pet presents; 55.8 percent say they will spend more than $30; and 17.4 percent plan to spend more than $75.

“Our pets give us unconditional love, so it seems only right for us to give them something in return. Anyone who has watched their pet unwrap a toy or treat knows the joy it brings to their hearts,” says Natasha Ashton, Co-Founder and Co-CEO of Petplan. “In our house, our pets celebrate the holidays along with the rest of the family – their gift piles are almost as high as those for our two-legged child!”

Not surprisingly, playthings top pets’ wish lists this year. More than 50 percent of pet parents report that their furry friends go ga-ga for new toys, while 26.8 percent say their pet would prefer to gobble a tasty treat. Less paw-pular items on the list are blankets and beds (10%), garments like clothing, collars and harnesses (4%) and bowls or feeders (1%). But no matter what’s inside the box, our pets’ paws will be busy – 36.7 percent of surveyed pet parents said their pets prefer to rip the wrapping paper off their own packages!

Gifts are grand, but they’re not the only way pet parents are getting in on the family holiday fun, according to Petplan’s survey:

  •     Giving Back: 51.1 percent of pets play Santa Paws, giving gifts to family, friends, neighbors and their local animal shelters.
  •     Antlers Included: 35 percent of furry friends get into the holiday spirit by dressing up, donning anything from seasonal sweaters and snazzy coats to bell-bedecked collars – even elfish hats and antlers!
  •     Cookies and Catnip: If your pet’s presents will include a homemade treat, we’ve got you covered! To see a full menu of healthy, seasonal recipes perfect for your pet, visit Petplan’s “Vets for Pets” blog.

For tips and information on keeping your pet healthy throughout the holiday season and beyond, visit

Top-rated pet insurance provider, Petplan, is the only pet insurance company to have been included on Inc. Magazine’s list of 500 fastest-growing, privately held companies in America. Petplan’s fully customizable dog insurance and cat insurance policies provide coverage for all hereditary and congenital conditions for the life of the pet as standard, and meet the coverage requirements and budget for pets of all/any age. Petplan pet insurance policies are underwritten by AGCS Marine Insurance Company in the U.S. and by Allianz Global Risks US Insurance Company in Canada. The Allianz Group is rated A+ by A.M. Best (2011). For information, about Petplan pet insurance, visit, read the Petplan “Vets for Pets” Blog, or call 1-866-467-3875.

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Bill Tierney
Brian Communications
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