Online Spending on Black Friday Tops $1 Billion, Cyber Monday Sales Up 30%

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More than Half of Consumers Shopped on the Internet, Many Animal Lovers Through

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It's Easy, It's Free - Just Shop To Donate

Many people want to donate but simply don't have the means anymore, especially those affected by Hurricane Sandy.

There were a number of “Firsts” as this holiday shopping season kicked off: this is the first year some retailers opened on Thanksgiving Day; this is the first time more than half of consumers shopped on the Internet; online spending on Black Friday alone topped $1 billion for the first time; and Cyber Monday was the biggest online shopping day ever. Merchants with a strong web presence were the big winners.

Having launched just over a year ago,, a cash-rewards mall benefiting animal charities, has seen traffic to its site increase every month, culminating with many animal lovers shopping at its 475+ top-name online stores over the Black Friday to Cyber Monday period. “More and more people are shopping online and that trend is expected to continue for years to come”, says Chris Ruben, founder and CEO. “We are very busy reminding animal lovers to do all of their online shopping through From Amazon® to Zazzle®, they can buy just about anything and earn a donation for the animal shelter or rescue organization of their choice. All without registering, logging in or remembering a password... Just Shop to Donate!”

Charitable contributions are down over $15 billion since peaking in 2007. Tough economic times and extreme weather conditions mean more and more animals are being neglected, abandoned or surrendered to shelters. “The need for donations has never been greater,” says Ruben. “Many people want to donate but simply don't have the means anymore, especially those affected by Hurricane Sandy. Our cash-rewards mall is a free and easy way for animal lovers to shop online and earn donations for their favorite animal welfare organizations. If it isn't already, then simply register your shelter at no cost with We have already sent close to 200 checks to animal charities across the country and hope to send many more in the future.”

About is an online community where animal lovers can shop at hundreds of well-known merchants and service-providers while turning everyday purchases into contributions that directly benefit their chosen animal shelters, humane organizations or rescue and adoption groups.

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Chris Ruben
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