Union Metrics Announces General Availability for Tumblr Analytics Product

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Union Metrics for Tumblr, Tumblr’s preferred analytics partner, enables brands and marketers to measure the impact of their campaigns on Tumblr, while also gaining insight into the earned media and fan activity that matters to them

Union Metrics
Union Metrics has helped us identify our most influential and enthusiastic curators, and pinpoint the reblogs that fueled a post’s success. We’ve seen great improvement in post engagement and follower acquisition since we began using Union Metrics.

Union Metrics, the maker of the first full-fidelity Tumblr analytics platform, today announced that Union Metrics for Tumblr is now out of beta and available for subscription at unionmetrics.com. Union Metrics, named as Tumblr’s preferred analytics provider in an announcement by both companies last month, has released the first product that enables marketers to measure the impact of their campaigns based on the full firehose of Tumblr data.

Tumblr hosts more than 82 million blogs and 36 billion posts, and each day users create more than 70 million new posts. Since announcing beta availability for the product last month, Union Metrics has been working with more than 150 companies to help them understand engagement on the popular blogging network. Initial users of the product include Funny Or Die, Sephora, DreamWorks Animation, PUMA, VaynerMedia and Yale University.

"We've always analyzed Tumblr data to shape the way we engage with and entertain our hundreds of thousands of followers, but Union Metrics delivers a deeper layer of data, allowing for more sophisticated, confident decisions,” said Patrick Starzan, VP of Marketing at Funny Or Die. “It's helped us identify our most influential and enthusiastic curators, and pinpoint the reblogs that fueled a post's success. We've seen great improvement in post engagement and follower acquisition since we began using Union Metrics."

Brands like these are using Tumblr to share their story with consumers in a unique and compelling way, while consumers are interacting with brands in creative new ways by producing and remixing their own content. For the first time, Union Metrics for Tumblr allows companies to measure the impact of their campaigns on Tumblr, and understand the larger conversation happening about their products, competitors and industries.

“As we’ve worked with brands to help measure the impact of their activity on Tumblr, we’ve been blown away by the response to the Union Metrics product,” said Rick Webb, Marketing and Revenue at Tumblr. “Brands and agencies are excited to see the in-depth analytics coming from Union Metrics, and we continue to be psyched to endorse and recommend them as our preferred analytics provider.”

“The first month of customer activity on the Union Metrics for Tumblr product has been a terrific validation of the need by companies to measure their Tumblr activity and better understand how to participate in the amazingly creative - and massive - network that is Tumblr,” said Hayes Davis, CEO of Union Metrics. “We’re extremely excited about Tumblr’s commitment to building a thriving community for both users and brands, and are thrilled to have our analytics offering now available for everyone to use.”

Union Metrics for Tumblr is a comprehensive analytics solution that provides:

  • Powerful filtering capabilities that facilitate comprehensive tracking of any blog or topic
  • Summary analytics showing overall engagement levels and trends over time
  • Identification of influential contributors and curators
  • Analysis of posts and tags to surface most popular content
  • Individual post analysis, including interactions over time, amplification trends and a reblog tree visualization, which clearly shows how posts spread through Tumblr

Union Metrics for Tumblr subscriptions are now publicly available at unionmetrics.com. Plans start at $499 per month.

About Union Metrics
Union Metrics has been enabling companies to analyze the impact of their social media campaigns since 2009 through its flagship product TweetReach, which provides comprehensive Twitter analytics. Its new offering, Union Metrics for Tumblr, is the first product of its kind to provide full-fidelity Tumblr analytics. Union Metrics is based in San Francisco, and has recently opened an office in Austin, Texas. Find Union Metrics on Tumblr at http://unionmetrics.tumblr.com.

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