Trajectory Branding+Marketing Takes Time Out To Nurture The Next Generation of Branding and Marketing Professionals

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Trajectory President Eric Brody gives a series of guest lectures at Emory University's Goizueta Business School to enlighten students about the world of healthcare branding and healthcare marketing.

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Trajectory President Eric Brody topped off his Thanksgiving vacation break by doing a series of healthcare branding and marketing guest lectures at Emory University Goizueta Business School.

Through highly interactive sessions with Goizueta Marketing classes, each comprised of between 50-60 students, he stepped through a Trajectory case study featuring Reading Health System. Trajectory just rebranded and executed the system-wide marketing relaunch for the PA-based healthcare organization, so the timing was perfect. Emory also has a significant healthcare campus, so all students could easily relate to the Reading Health System case study.

His takeaways from this experience:

  • Based on the incredible level of interaction, it's clear that students crave hearing about real-world experiences, as they bring to life and add texture to the theories covered in textbooks and lectures.
  • Students are highly interested in the more recent realities, and challenges, of managing organizational transparency, integrating social media into brand-building, and managing change based on what even they realize is a fluid and not necessarily favorable business environment.
  • There's a wonderful eagerness to challenge traditional concepts, e.g. the more we limit our view to, and attempt to compete with, traditional competitors, the more we can actually end up sounding and acting the same; consumers don’t care at all about a client’s business definition, but rather about how a brand can fit into their world.

About Trajectory
Trajectory is a NJ-based, nationally focused brand + marketing agency that creates new energy for customers, brands and businesses. It does this by working with clients strategically and creatively to help them see and think in new ways, perform better and ignite new growth.

All Trajectory clients share two things in common. First, they’re going through change. They want to launch new products, break into new markets or energize existing businesses that are struggling or require a fresh approach. Second, they benefit from the firm's focus of working across sectors where they have strong experience and results: Healthcare, Personal Care & Beauty, Leisure & Lifestyle and Non-Profits & Associations. Representative nationwide clients include Arnold Palmer Enterprises, Orlando Health, NFL Consumer Products, Palomar (PaloVia Skin Renewing Laser), Reading Health System and EMA. Learn more about Trajectory by contacting Eric Brody, President at 973-292-1400 x201 or email him at eb(at)

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Eric Brody
973-292-1400 201
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