Trade Show Displays and Convention Graphics, The New Battle Ground for Ad Agencies!

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San Diego graphic design and printing firm Santora Media Group embraces this unprecedented shift to top-quality collateral in the todays most competitive advertising arena.

San Diego Trade Show Displays

San Diego Trade Show Display

It’s a new trend that’s gaining steam quickly

Trade shows are vital events for countless industries. Networking, knowledge sharing, exposure to innovation, there is no one substitute for a venue this rewarding. Companies participating in trade shows will gear up weeks to months in advance, because they know a few days of attendance results in a year’s worth of impact. To some, trade shows are a glorified show and tell. To others they’re a battlefield where competitors attempt to outshine the next on common ground. To either, quality is the new determining factor. A company’s reception at a trade show can be crafted by proper investment in its materials. By its very nature, attendees are eager to absorb information. This is the prime time to showcase a companies strengths, and the pressure is on to outperform the competition today more than ever before.

Matt Santora, owner of leading San Diego graphic design, sign and printing company Santora Media Group, welcomes the new trend. “The importance of value-based marketing goods has shifted to quality collateral. When a company must make a powerful first impression, there simply is no substitute for premium quality. In recent months our clients have been opting for higher quality products and services with exceptional results, and it’s a trend that’s gaining steam quickly”

In industries with a high saturation of competition, quality of presentation may be a make-or-break factor in performance. Nowadays, many of those interested in trade shows are at least familiar with current printing and production capabilities. As a showcase event, your materials will be thoroughly inspected and critiqued, and this isn’t the place to be caught behind the curve. As unfair as it may be, attendees will judge entire companies with as little as walking past their booth. In years past maybe the free keychain and pencil were enough to woo attendees. The competition in the neighboring booth has been watching, and if he has a premium marketing solution source like Santora Media Group, cheap tricks won’t be enough to save a sinking ship this time around.
Business cards, flyers and brochures are all but required. With this trend building momentum, it’s time to look above and beyond the basics. Matt Santora has worked tirelessly to provide clients with the newest in quality hardware, including their premium retractable trade show banner. Their casings have been upgraded to durable metal and the banner material provides a canvas capable of displaying the highest quality artwork. Full body, vehicle wraps are more popular than ever for automotive events. Clients participating in outdoor events come to Santora Media Group for full color pop up tents and and both flying bow and feather flags, pieces that are quality complements for any presentation. All of these elements together represent the new age of opportunities companies have in reaching their customers.

Never have so many elements been available for businesses to take to market, and owner Matt Santora couldn’t be happier to help.

“Customers can the most of out of their premium materials by supporting them with quality design work. The materials we offer are capable of producing absolutely stunning art. If a company wants the biggest return on an investment, nothing beats utilizing the full spectrum of design and printing services to deliver maximum effect.”
In some instances, this could require a longer process in procuring hardware and design work separately. Customers are fortunate to have a company such as Santora Media Group that can provide graphic design, signage and printing solutions under one company, all without sacrificing its standard of quality.

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