Announcing, a New Health and Beauty E-Commerce Website

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New website reinvents health and beauty e-commerce with infusion of expert knowledge and advice.

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Shopping for health and beauty products online has long been a complicated process. Consumers have grown accustomed to searching multiple websites for trustworthy information that addresses their health concerns, only to scour another set of websites to find products that can help—that is, until now.

Announcing the launch of, a new website that is reinventing health and beauty e-commerce by integrating knowledge and advice from industry experts with the online health and beauty shopping experience. is the new, easy way for health-conscious consumers to find information and advice on their health concerns and products to help them live healthy and happy—all in one place.

With nearly 20,000 products from trusted brands across categories including vitamins, nutritional supplements, weight loss, sports nutrition, beauty, health food, and pet health, is single destination for your healthy lifestyle needs. Even with such a large inventory, sticks to its core mission: helping consumers quickly and easily make informed decisions about their health and then act on them.

Unlike the dozens of other health and beauty websites out there, is more than just a vitamin shop—it bridges the gap between premium content and premium products. The company is recruiting a team of industry-leading physicians, nutritionists, athletic trainers, pediatricians, dentists, veterinarians, and other top specialists to provide the expert knowledge that can help you make smart choices about your health and wellbeing. This content will include updates on current health news and commentary, information on popular health topics, tips for a healthier life, recipes, workout plans, recommended products, and much more. will debut its expert knowledge and advice section soon and will continue to roll out new content regularly. In the meantime, customers can register at to receive 15% off their first order and be the first to hear about special offers, new website features, and new experts.

Starting on Friday, November 16, 2012, will feature several promotions just in time for the holiday season. Live Healthy. Live Happy.

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Allison Averill
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