Toronto, ON (PRWEB) November 29, 2012
On Wednesday December 12th from 1-2 pm (EST) business owners, company executives and marketing professionals are invited to participate in ‘Marketing Canadian Manufacturers to the World – Dollars and Sense', a webinar to help companies develop new strategies to expand their sales beyond their home markets.
The webinar will feature Comtek Advanced Structures, a Burlington composites manufacturer. Comtek will share its success story of growing its business in Asia, Latin America and Europe using B2B marketing. Comtek CEO Patrick Whyte will share a breakdown of how Comtek utilized specific marketing strategies to build new relationships and grow sales. Whyte will be accompanied by the marketing team that guided Comtek through this process which includes Lisa Shepherd, President of The Mezzanine Group and author of Market Smart, and Karen Hazen of The Mezzanine Group.
“Comtek Advanced Structures and their success story is a great example of what can happen when companies make a decisive choice to step out of their comfort zone and expand their international sales with the help of B2B marketing,” said Lisa Shepherd, author of Market Smart: How to Gain Customers and Increase Profits with B2B Marketing and President of The Mezzanine Group. “Many companies have untapped sales potential that proven marketing methods can help them capitalize on.”
On the Webinar participants will learn how to build a marketing strategy, how to identify the tactics that companies should be using, and how to execute them effectively. Participants will also learn about CME’s SMART program and how to obtain funding to support global marketing efforts.
This webinar is free to CME members and IBP participants. Register now.
Bonus for early registrations: Register before December 7th and receive a free electronic copy of Market Smart: How to Gain Customers and Increase Profits with B2B Marketing, the new book on B2B marketing by Lisa Shepherd.
*About Lisa Shepherd
Lisa Shepherd is the founder and president of The Mezzanine Group, a B2B strategy and marketing company based in Toronto, Canada. She has worked with over 200 companies to increase their profits through effective marketing, and has grown Mezzanine into a four-time winner of PROFIT’s Fastest Growing Company award. Lisa is a recognized expert on B2B strategy and marketing, and speaks and writes extensively on B2B growth. Her expertise has been featured in The Globe & Mail, PROFIT Magazine, 20/20 Magazine, The Toronto Star and The National Post.