Otis Report on the Creative Economy to be Released at Google's New YouTube Space LA

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Otis College of Art and Design will release the 2012 Otis Report on the Creative Economy of the Los Angeles Region at Google’s new YouTube Space LA, December 4, 2012 from 3-6 PM

Otis 2012 Report on the Creative Economy of the Los Angeles Region
Creativity is a defining resource of Southern California that cannot be easily outsourced ...

Otis College of Art and Design will release the 2012 Otis Report on the Creative Economy of the Los Angeles Region on December 4, 2012 from 3 - 6 PM Pacific Standard Time at Google’s new YouTube Space LA.

This event will be one of the first hosted at Google’s new production facility, called the YouTube Space LA, in Playa Vista. The Space will serve as a collaborative, creative facility where YouTube partners can collaborate with fellow creators, learn from industry experts, and access state-of-the-art equipment that will help catalyze the creative community both on and offline.

This is the sixth year that Otis College of Art and Design, working with the Los Angeles County Economic Development Corporation, will publish an extensive annual research project mapping the creative economy of the Los Angeles region.

As reported in the 2011 Otis Report, the combined economic impact of the arts, design, and entertainment industries accounted for one out of eight jobs in 2010 with a total economic impact of $201.1 billion in L.A and Orange Counties. The jobs and revenues the creative economy brings to the L.A. region are significant. It is also clear that creativity has its roots in arts education, where instruction in specific arts disciplines spurs imagination and innovation, and develops the higher skills necessary to thrive in a market place increasingly driven by originality.

The 2012 Otis report comes at a time of transition for creative industries. In our information and technology driven culture, digital distribution and online content consumption are on the rise, and the new creative skill set reflects the dominance of web-based platforms and new technologies.

“Creativity is a defining resource of Southern California that cannot be easily outsourced,” says Otis President Samuel Hoi. “Leaders from multiple sectors must come together to consider our region’s future and proactively invest in the creative economy. We cannot imagine a place with more creative energy and drive than Google’s YouTube Space LA to release the findings of this year’s Otis Report. We look forward to a stimulating group discussion.”

The event at Google is an invitation-only leadership gathering, and will also serve as a convening of the Creative Economy Convergence Task Force, a leadership group formed to promote education and policy that supports the creative economy of the Los Angeles region. Guests will interact and share ideas with fellow leaders and entrepreneurs across several sectors.

Since 1918, Otis College of Art and Design has played a pivotal role in developing the creative economy of L.A. With training programs in Fine Arts, Digital Media, Illustration, Advertising Design, Fashion Design, and more, Otis has been a leading force in creative design and the arts for nearly 100 years. Graduates of Otis College of Art and Design continue to be in the vanguard of the cultural and entrepreneurial life of the region.

SCHEDULED PRESENTERS INCLUDE:

Robert Kleinhenz, Chief Economist of the Los Angeles County Economic Development Corporation, will present the highlights from the "2012 Otis Report" and discuss the five-year trends in our region.

Ann Markusen, noted research economist and the author of the commissioned piece that accompanies the "2012 Otis Report", "City Creative Industry Strategies", will present national models of city strategies to stimulate and support the creative sector.

Mark Lacter, editor of "LA Biz Observed" and a contributor to the "Los Angeles Magazine", "Fast Company" and "Financial Times", will present his reflections on our regional creative economy and moderate a conversation of the room.

Supporters of the event include Google, Mattel, Boeing, CAbi, City National Bank, Coaster Fine Furniture, Disney, Hurley, The James Irvine Foundation, Los Angeles Department of Cultural Affairs, Miss Me, Nike, Ovation, San Pedro Wholesale Mart , Sony Pictures, and more.

ABOUT OTIS COLLEGE OF ART AND DESIGN
Founded in Los Angeles in 1918, Otis College of Art and Design prepares diverse students of art and design to enrich the world through their creativity, their skill, and their vision. The College offers an interdisciplinary education for 1200 full-time students, awarding BFA degrees in Advertising, Architecture/Landscape/Interiors, Digital Media, Fashion Design, Illustration, Graphic Design, Product Design, Painting, Photography, Sculpture/New Genres, and Toy Design; and MFA degrees in Fine Arts, Graphic Design, Public Practice, and Writing. Continuing Education offers certificate programs as well as personal and professional development courses. Additional information is available at http://www.otis.edu.

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John Axtell, Media Relations
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