Moroccan Home Care Market Examined & Forecast in New Topical Euromonitor Report Available at MarketPublishers.com

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New research report “Home Care in Morocco” created by Euromonitor International has been recently published by Market Publishers Ltd. According to the study, products of multinational companies such as Procter & Gamble, Lever Maroc and SC Johnson continue dominating the home care market in Morocco.

TD The Market Publishers Ltd

http://marketpublishers.com/

Recently, the Moroccan economy has witnessed a stable growth, including rising incomes, reducing unemployment, improving living standards and certain financial reforms. Morocco’s government policy is aimed at reducing the influence of the global crisis on the domestic market and at stimulating economic development. Positive economic changes, in their turn, have spurred the growth of the home care market.

The products of multinational companies such as Procter & Gamble, Lever Maroc and SC Johnson continue dominating the home care market in Morocco. The market leaders offer a wide range of goods as well as run huge advertising campaigns. Independent small grocers are the key distribution channel for home care products.

New research report “Home Care in Morocco” created by Euromonitor International has been recently published by Market Publishers Ltd.

Report Details:

Title: Home Care in Morocco
Published: November, 2012
Pages: 56
Price: US$ 2,400.00
http://marketpublishers.com/report/household_products/other_homewares/home-care-in-morocco_euromonitor.html

The report offers extensive research and in-depth analysis of the home care market in Morocco, covering the market size, structure as well as providing strategic analysis of the main factors influencing the sector. The data on the latest (2006-2011) retail sales are helpful in determining the sectors fuelling growth. The research study identifies the market‘s key players and leading brands, thus delving into the competitive environment.

Furthermore, the possible future development trends for the Moroccan home care market up to 2016 are also discussed in the report.

Products covered include: air care, bleach, dishwashing, home insecticides, laundry care, polishes, surface care, and toilet care.

Report Contents:

Executive Summary
Macroeconomic Reforms Positively Impact Moroccan Economy
Rising Salaries Stimulate Purchasing Power
Multinational Products Continue To Dominate
Independent Small Grocers Remains Leading Retail Channel
Diversification of Economy Will Stimulate Further Growth
Key Trends and Developments
Moroccans Purchase in Bigger Quantities To Economise
Salaries Rise by 10% in 2011 and 5% in 2012
Opening of Frontiers Leads To Flow of Imported Products
Market Indicators
Table 1 Households 2006-2011
Market Data
Table 2 Sales of Home Care by Category: Value 2006-2011
Table 3 Sales of Home Care by Category: % Value Growth 2006-2011
Table 4 Home Care Company Shares 2007-2011
Table 5 Home Care Brand Shares 2008-2011
Table 6 Penetration of Private Label by Category 2006-2011
Table 7 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 8 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 9 Forecast Sales of Home Care by Category: Value 2011-2016
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Chimitechnic Maroc in Home Care (morocco)
Strategic Direction
Key Facts
Summary 2 Chimitechnic: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Chimitechnic: Competitive Position 2011
Distra SA in Home Care (morocco)
Strategic Direction
Key Facts
Summary 4 Distra SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Distra SA: Competitive Position 2011
Vital Industrie Sarl in Home Care (morocco)
Strategic Direction
Key Facts
Summary 6 Vital Industrie SARL: Key Facts
Summary 7 Vital Industrie SARL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Vital Industrie SARL: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2006-2011
Table 12 Sales of Air Care by Category: % Value Growth 2006-2011
Table 13 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011
Table 14 Air Care Fragrances Rankings by Value 2006-2011
Table 15 Air Care Company Shares 2007-2011
Table 16 Air Care Brand Shares 2008-2011
Table 17 Forecast Sales of Air Care by Category: Value 2011-2016
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Bleach: Value 2006-2011
Table 20 Sales of Bleach: % Value Growth 2006-2011
Table 21 Bleach Company Shares 2007-2011
Table 22 Bleach Brand Shares 2008-2011
Table 23 Forecast Sales of Bleach: Value 2011-2016
Table 24 Forecast Sales of Bleach: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 25 Household Possession of Dishwashers 2006-2011
Category Data
Table 26 Sales of Dishwashing by Category: Value 2006-2011
Table 27 Sales of Dishwashing by Category: % Value Growth 2006-2011
Table 28 Dishwashing Company Shares 2007-2011
Table 29 Dishwashing Brand Shares 2008-2011
Table 30 Forecast Sales of Dishwashing by Category: Value 2011-2016
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2006-2011
Table 33 Sales of Home Insecticides by Category: % Value Growth 2006-2011
Table 34 Spray/Aerosol Insecticides by Type: % Value Breakdown 2008-2011
Table 35 Home Insecticides Company Shares 2007-2011
Table 36 Home Insecticides Brand Shares 2008-2011
Table 37 Forecast Sales of Home Insecticides by Category: Value 2011-2016
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 39 Household Possession of Washing Machines 2006-2011
Category Data
Table 40 Sales of Laundry Care by Category: Value 2006-2011
Table 41 Sales of Laundry Care by Category: % Value Growth 2006-2011
Table 42 Sales of Laundry Aids by Category: Value 2006-2011
Table 43 Sales of Laundry Aids by Category: % Value Growth 2006-2011
Table 44 Sales of Laundry Detergents by Category: Value 2006-2011
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
Table 46 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011
Table 47 Laundry Care Company Shares 2007-2011
Table 48 Laundry Care Brand Shares 2008-2011
Table 49 Laundry Aids Company Shares 2007-2011
Table 50 Laundry Aids Brand Shares 2008-2011
Table 51 Laundry Detergents Company Shares 2007-2011
Table 52 Laundry Detergents Brand Shares 2008-2011
Table 53 Forecast Sales of Laundry Care by Category: Value 2011-2016
Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
...

More new market research reports by the publisher can be found at Euromonitor International page.

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