Yamaha Exclusive Band Instrument Provider For The University Of Oklahoma

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Blossoming Relationship Between Yamaha and The University of Oklahoma Benefits Local Music Education Programs

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“We are thrilled to work so closely with The Pride, one of the nation’s most prestigious college ensembles, and help the musicians perform at their absolute best," says Roger Eaton, Director of Marketing, Yamaha Band & Orchestral Division.

Yamaha Corporation of America is pleased to announce an exclusive partnership with the Pride of Oklahoma Marching Band (“The Pride”), the student marching band of the University of Oklahoma’s Sooners football team since 1901.
Building on a relationship that began in 2004 with The Pride’s purchase of YMP-204MS mellophones and YBH-301MS Baritones, and that gained strength several years later with its subsequent purchase of YSL-448GS trombones, Yamaha has now partnered with the band to become its exclusive musical instrument provider.
The partnership with the university was cemented in the spring of 2012, with part of the arrangement calling for the resale of the brass and percussion instruments purchased by The Pride to underserved, rural programs demonstrating need throughout the state. This arrangement, supported by Yamaha dealers, entails reselling the instruments at deep discounts every three years to help bring enrichment opportunities to deserving elementary and secondary school students who will be able to enjoy the lightly used, high-quality equipment.
“We were thrilled with the quality of the Yamaha instruments we had obtained in recent years and saw a direct and dramatic effect on our band program,” says Brian Britt, Director of The Pride of Oklahoma, Assistant Director, The School of Music and Gene Braught Chair in Music, at the University. “It became a personal goal of mine to secure funding for this new initiative. Thankfully, our senior administration was supportive of this opportunity and provided the funding necessary to bring it to reality. What excites me most is the longevity of the program - it will benefit countless students for generations.”
“It’s extremely gratifying to embark on such an exciting and impactful partnership,” says Roger Eaton, Director of Marketing, Yamaha Band & Orchestral Division. “We are thrilled to work so closely with The Pride, one of the nation’s most prestigious college ensembles, and help the musicians perform at their absolute best, all while helping to enrich the lives of students throughout Oklahoma.”
The Pride is involved in various academic programs, including the Honors College, the National Scholars Program and the President's Scholars. It has also achieved great success, being awarded the prestigious Sudler Trophy in 1987. The Sudler is the equivalent of the Heisman Trophy for university bands, and is an award that no band may receive twice. Twenty years later on November 22, 2007 and six days after Oklahoma marked 100 years as an American state, the Pride made its first trip to New York City to represent Oklahoma in the Macy's Thanksgiving Day Parade.
For more information about Yamaha, write Yamaha Corporation of America, P.O. Box 6600, Buena Park, CA 90622-6600; call (714) 522-9011; email infostation(at)yamaha(dot)com; or visit http://4wrd.it/YAMAHAUSA.

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About Yamaha
Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement and home entertainment products to the U.S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and Nexo commercial audio products, as well as AV receivers, amplifiers, Blu-ray/CD players, iPod docking systems, home-theater-in-a-box systems and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, professional music, installation and consumer markets.

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Lisa Cesarano
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