CEO Dr. David Forbes of Forbes Consulting Group to Moderate Advertising Research Foundation Leadership Research Forum

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What: The Advertising Research Foundation is hosting a one-day Industry Leader Forum “Leading Insights Into the Future: Tools for Transformation” in New York. Speakers from leading global brands will share challenges about what they need to develop deep insights in the future. Research leaders from around the world will discuss their challenges and needs for developing compelling solutions. More details can be found at:

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Why: Consumer insight generation has never been more challenging than now. Consumers are interacting in new ways and social media is enabling consumers to communicate with more people in less time than ever before. And yet they seem to be less willing to engage in research. How does the insights industry need to transform in response to these changes? At the ARF’s Industry Leader Forum you will learn about new tools that will help marketers extract the deep insights they need to achieve competitive advantage.

When: Friday, November 30, 2012
8:30 AM – 6:00 PM EST

Where: Time-Life Building
1271 Avenue Of The Americas (Between 50th & 51st)
New York, NY 10020

Registration is required:

Who: In a fast-paced moderated session, practitioners in big data, listening, mobile research, biometrics, single source data, and reinvented virtual survey approaches will discuss the potential for contributions of these evolving research methods. Attendees will meet new partners and learn about effective tools to drive change in their organizations. Dr. David Forbes will moderate breakout sessions focused on what methods and approaches are needed to drive the future of insights generation.

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Rebecca Metz
Metz Communications
(512) 560-5211
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