Goodwill San Francisco President and CEO Leaves Nonprofit in a Great Place

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Deborah Alvarez-Rodriguez says she has accomplished all she set out to do as she built a culturally diverse team and doubled revenue during hard economic times.

Deborah Alvarez-Rodriguez

Deborah’s commitment and work with Goodwill has dramatically improved the organization’s stability, effectiveness and sustainability. She has greatly strengthened us and positioned Goodwill as a highly effective social enterprise.

The Board of Directors of Goodwill Industries of San Francisco, San Mateo and Marin Counties, Inc. today announced the resignation of President and Chief Executive Officer Deborah Alvarez-Rodriguez. Ms. Alvarez-Rodriguez will remain in her position until December 31, 2012 while the organization begins the search for a replacement.

“For nearly nine years I have had the honor of leading this great organization and its more than 700 culturally diverse employees. Together with our community partners and donors we have helped over one million shoppers and participants to new levels of sustainability, innovation and community impact,” said Ms. Alvarez-Rodriguez. “I am proud of how far we have come. As Goodwill recruits its next leader and prepares to celebrate its 100 Year Anniversary – I am excited about our future.”

“Deborah’s commitment and work with Goodwill has dramatically improved the organization’s stability, effectiveness and sustainability. She has greatly strengthened us and positioned Goodwill as a highly effective social enterprise,” said Board Chair Jane Vaughan. “The Board hired Deborah to ready the organization for the next century and we are confident Goodwill is perfectly positioned for the future.”

Alvarez-Rodriguez is named “The Most Admired Nonprofit CEO” by San Francisco Business Times. Goodwill’s accomplishments since 2004 include:

  • Goodwill revenues grew by 80 percent moving an earnings deficit to profitability with budget growth from $22 million to $42 million annually.
  • Goodwill has received one of the highest rankings from Charity Navigator - the largest independent charity evaluator.
  • Goodwill provided over 25,000 people education, training, support, case management, career advising and coaching.
  • Goodwill hires people from its training classes. Nearly 50 percent of Goodwill’s over 700 employees are former Goodwill service participants who successfully transitioned from public support into becoming sustainable taxpayers.
  • Goodwill now serves 7,000 participants annually through its education and job training services
  • Goodwill forged powerful strategic partnerships with local government and businesses, including Microsoft, Levi’s, BBDO West, NASA, Five Keys Charter School and Prophet.
  • Goodwill diverted more than 150 million pounds of donated goods from landfill through its stores, recycling and repurposing businesses that includes online shopping.
  • Goodwill received the Governor's Environmental and Economic Leadership Award.

“We are grateful for her dedication and service, and for advancing our mission – We Create Solutions to Poverty Though the Business We Operate – and our four core values of courage, possibility, community and integrity,” said Goodwill’s Board of Directors.

According to Board Chairperson Vaughan, Goodwill’s Chief Financial and Operating Officer, Gary Grellman, a San Francisco native who grew up in San Mateo County, and University of California Santa Barbara alum, will serve as the interim CEO. A transition team as well as a CEO search committee are in place and have begun the work of finding Goodwill’s next great leader.

Community partners, donors, participants, city officials and the public are invited to attend a community celebration for Alvarez-Rodriguez that will be held at 3:30pm on December 20 at the San Francisco downtown facility, 1500 Mission Street. RSVP’s are necessary. Call Andrea McHenry at (415) 575-2169.

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About Goodwill Industries of San Francisco, San Mateo and Marin Counties, Inc.
Goodwill Industries of San Francisco, San Mateo and Marin Counties, Inc. is a driving force behind positive change. Goodwill is where second chances are found and resilience is rewarded. More than 7,087 people partnered with Goodwill in 2011 to achieve transformative personal growth through innovative employment, education and support programs and hands-on guidance. By teaching real world skills and opening a few doors, Goodwill provides the tools people need to chart their own course from poverty to the perpetuating benefits of professional and personal success.

Statistics only tell part of the story, but our impact is clear. In 2011 Goodwill employed 882 people in our nonprofit social enterprises and placed another 529 people in local jobs outside of Goodwill. The economic impact generated by these jobs infused more that $17 million into the California economy. The taxes generated by Goodwill employees alone provided over $2 million in needed public revenue.

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Kathleen Moynihan
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