Malvern Landscaping Firm to Reach 40% Growth in 2012

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Penn Landscaping, a landscaping firm in Malvern, PA, increases sales through innovation.

Thanks to the sales process we've put in place, we’re on track to grow 40% this year.

Penn Landscaping, A Penn Company (formerly Satiro Landscape Design), a fast growing, premier commercial landscaping business operating in Eastern Pennsylvania, Delaware, and New Jersey, is on track to reach 40% growth by the end of 2012. Owner Tony Satiro attributes the success to the new sales systems and behaviors put in place over the year.

“In the beginning of the year our top sales producer decided to change careers, competition was fierce, sales cycles were long and we were closing only one proposal in five,” says Tony. "Sales became our priority."

In order to stay on track with their growth goals they decided they needed to adopt an effective selling system and repeatable process to more efficiently find, qualify and close business in their target market.

In February 2012, Tony and Josh hired Philadelphia sales trainer Rich Geise to put the systems in place to get them to their sales goals. Through training the team in the Sandler Selling System, Rich helped them develop a repeatable and systematic sales process. They quickly found that by taking a purposeful and non-traditional approach, they were closing two out of three proposals and built a robust pipeline of prospects.

“When we started training with Rich, the first thing he told us was to act as if we were financially independent and didn't need the business,” says Josh, who attends the weekly President’s Club classes for advanced sales training. “This mindset enabled us to take a more consultative approach, and that alone made a huge difference.”

Sandler Training center in Radnor works with owners, managers and sales teams to implement systematic sales processes that increase close rates, reduces sales cycles and deliver tangible results.

Penn Landscaping specializes in commercial maintenance landscape with a dedication to providing attention to every detail.

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R. Geise