Brisk Cyber Monday Sales for Small Businesses, County Online Store

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County’s Innovative Technology and Products Drive Holiday Shopping for Horses

County Coolmax Coolers are perfect for use at shows

County Saddlery joined other small businesses in celebrating robust Cyber Monday sales at its online store – Holiday shoppers found a range of innovative new horse products just a click away, including County saddle pads, girths leathers, scrim sheets and coolers.

According to reports, U.S. small businesses had their best-ever sales for Cyber Monday – the Monday after Black Friday dedicated to promoting shopping online. Business for independently owned retailers was so brisk that each business received almost two orders per second throughout the day, nearly four times the normal rate, according to Bigcommerce, a leading e-commerce platform for small businesses. Overall revenue was up 25 percent over last year's Cyber Monday, and the average order price was 8 percent higher, according to available data.

Small businesses are embracing e-commerce like never before, according to recent reports, driven by the relative ease of Internet access over visiting their stores. Smaller brick-and-mortar shops often have trouble drawing holiday shoppers away from the bigger stores, and Internet sales are taking an ever-greater share of the market. Black Friday shoppers resist leaving the malls for the smaller shops, but Cyber Monday reminds shoppers that they're only a click away online. According to analysts, small businesses have benefited enormously this holiday season from the promotion of online sales.

Fueling County’s Cyber Monday online sales were such innovative products as the County Scrim Show Scrim Sheet, County Coolmax Coolers and County Combo Winter Turnout System.

County Combo Winter Turnout System features include: one blanket with layering options including an outer waterproof shell and removable liner to adapt to changing weather conditions, a removable neck hood, fully adjustable front neck closure with easy snaps for convenience fitting, and high-cut neck line for a comfortable, anti-rub fit.

County Coolmax Coolers are perfect for use at shows, in a trailer, after a bath or for cooling out a horse. County Cooler features include: a 320g igloo polar fleece outer layer resistant to shaving or sawdust, Coolmax anti-bacteria liner, high-cut design to prevent pulling and chaffing, easy-snap front buckle system, and washer and dryer friendly.

County Scrim Show Scrim Sheet features include: high-cut design to prevent chaffing and rubbing, Coolmax moisture management fabric, anti-bacterial weave, lightweight and durable, resistant to shaving or sawdust, washer and dryer friendly, no shrinking or fading, and dries in minutes making it perfect for shows.

Horse saddles are not available at the online store, but the complete line is featured on the company’s website at

County’s traditional methods take longer and require a higher degree of craftsmanship than competitors’ methods, but once a rider sits in a County, the results are clearly worth it. The company’s commitment to quality and detail is reflected in every saddle it makes.

Resisting the trend toward cheaper production methods that use foam-rubber panels and plastic trees, County saddles are handmade on laminated beech-wood trees, covered in the world’s finest leather, and flocked with pure wool to maximize horses' comfort and fit. One of the few saddlery companies in the world to make their own tree points, County sets the industry standard in design and innovation.

Leading saddle-maker County Saddlery announced its release of a new line of promotional products for equestrian enthusiasts in time for the holiday shopping season, with online retailer selected to house the new County online store. The County store on , which features gifts including T-shirts, messenger bags, caps and mugs, and cool things for kids and toddlers is currently available at Zazzles.

Featured County promotional items include clothing such as County logo T-shirts, sweatshirts, polo shirts and caps, as well as accessories including messenger bags and tote bags, and home and pet items including pillows, pitchers, mugs, stationery and dog shirts. County also offers baby and children’s clothing, note cards and stamps.

For more information, readers should visit County’s website at or call 1-877-41-HORSE.


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