SeeVolution, Real-time Analytics Leader, Upgrades Toolbar Capabilities

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SeeVolution recently upgraded their custom toolbar and chart overlay with JavaScript, instead of Flash, creating better compatibility on all mobile platforms.

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Understanding real-time analytics and website heatmaps has never been this simple and accurate. SeeVolution, the Los Angeles-based software company brings webmasters a powerful, intuitive tool for complete website optimization. Continually developing each aspect of their program, the analytics leader recently upgraded their custom toolbar and chart overlay with JavaScript, instead of Flash, creating better compatibility on all mobile platforms.

SeeVolution was created as an answer to overly-complicated analytics and tiresome navigation to receive site valuable site statistics. After a webmaster installs a code snippet, a toolbar will appear at the top of their website that includes Site Analytics, Page Analytics, Traffic Sources and Heatmaps. With the recent JavaScript upgrade, these tools are now even more mobile friendly, expertly working on any cell phone, tablet or iPad.

The Site Analytics section includes a table of the number of visitors currently on the website, how many there were today, the site’s current conversion rate, the type of visitors (Bounced, Interested, Engaged or Converted), and a graph of visitor trends for today, the past 7 days, the past 30 days, or the past 60 days complete with their corresponding time of day.

Page Analytics displays page specific visitor rates, number of views and top pages.
Next to that, Traffic Sources lay out page specific statistics like number of visitors on specific pages, where these visitors are coming from and the type of users.

As a visual compliment to this data, and found on the right most section of the toolbar, a suite of advanced website heatmaps with scroll, mouse movement, click and live click images overlay transparently atop the website. These easily manageable illustrations of visitor activity let a webmaster see user behavior on their site.

Using a scroll heatmap allows a webmaster to understand where the folds in their site lie. Different levels of red are accompanied by numbers of views and percentage of people who have scrolled—which gives accurate landing page statistics that illustrates scrolling behavior.

A mouse movement heatmap uses eye tracking technology to let a webmaster see exactly where users are focusing. A visitor’s mouse movements are recorded and images of activity are created using a variety of colors with ‘white hot’ as the most active.

Rounding off the suite are two types of click heatmaps. A Click heatmap, which shows where users are clicking and a live click heatmap that shows that data as it happens in real-time. Objects like images, text, links and even open spaces are all recorded with a custom time option of Today or 7 Day. Hotspots of activity let a webmaster instantly see where they can improve, add or delete objects.

These analytics tools give webmasters essential data that can help with conversion rates, site navigation, user engagement and overall usability. Delivering their customers seamless integration, SeeVolution also provides a number of CMS specific plugins.

The company continues to develop usable intuitive software for webmasters and online businesses.

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Edo Cohen
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