The Treer Group Takes a New Approach to Executive Coaching and Business Coaching to Achieve Greater Success by Focusing on Self-Awareness and Authenticity

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The Treer Group cites research by Innermetrix, Inc., as the basis for its new approach to executive coaching and business coaching, focusing on self-awareness and authenticity, which strongly correlate with higher levels of success.

Janet Treer, President, The Treer Group
Research clearly shows that self-awareness and authenticity are important success factors.

The Treer Group has utilized data from Innermetrix, Inc. research to develop a new, more effective approach to executive coaching and business coaching. The approach focuses on developing the self-awareness and authenticity of individuals in their professional and personal lives.

"The average person is between 50% and 60% self-aware and authentic, while highly successful people reach the 89% to 91% level," says Janet Treer, President of The Treer Group, a strategic planning, coaching, leadership development and management consulting firm based in Lancaster, PA. “We help individuals develop these traits, which are clearly predictive of success."

According to an exhaustive, seven-year study by Innermetrix, the most successful people share two characteristics, which can be improved utilizing the following actions:


  • Take a scientifically valid personality and strengths assessment
  • Utilize 360 degree evaluations
  • Seek ongoing feedback from all levels of coworkers


  • Increase self-awareness
  • Periodically examine behavior
  • Be open and honest
  • Commit to being authentic and stick with it

"Some individuals can achieve good results on their own, but outcomes greatly improve with skilled coaching," says Treer. "Everyone should strive for these vital traits."

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About The Treer Group: The Treer Group provides coaching, assessments, tools and guidance to help organizations and individuals identify areas in need of improvement, discover practical solutions and implement long-lasting change that comes from within. Janet Treer, President, founded The Treer Group in 2007.

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