Seattle, WA (PRWEB) November 30, 2012
Holiday gift giving can be a difficult task, and for most, is the chief cause of holiday stress. All the more daunting is when the gift is intended for someone outside of your intimate sphere of family and friends. Business and corporate gifts pose a particularly special challenge, especially when taking into account other factors beyond the wants and desires of those receiving the gift. Ultimately, finding the appropriate gift with the right packaging can make all the difference. Northwest Cellars' high quality, affordable wines and customizable wine labels are a classy way to show clients and employees your appreciation.
For businesses, the holiday season is a great opportunity to express gratitude for past and future loyalty. Clients and employees alike will both feel valued as long as the gift is appropriate and tasteful. Don't forget that appropriateness relies on more than just a personal sense of quality and class, but must properly associate the appreciation with the corporate brand. Done right, a positive tone will be set for the coming year and will pay dividends in continued business and hard work.
There are three primary concerns when searching for the perfect corporate holiday gift:
- Appropriate Gift - Make sure that the gift is neither too personal nor too mundane. The idea is to illicit an emotional response, but one that is on the proper level of a business association. Wine is great for this. While not everyone loves wine, most are at least impressed by the level of class associated with wine. Gift baskets of other quality perishable goods work well too. Other choices can lean more towards utility, like desk accessories and office gifts. A good rule is that a gift is probably appropriate if displaying it in the office is acceptable.
- Include Logo or Brand - This is where the connection to the business is fostered. By directly connecting gratitude to the logo of the business, you can encourage continued hard work and goodwill from valued customers. Quality gifts say a lot about the brand itself, reminding customers of great products or services. Customizable labels and monograms make it easy to incorporate business with the gift. Northwest Cellars' label program allows for a wide range of brand placement.
- Don't Skimp on Packaging - Once you find the right gift and emblazon your company logo on it, make sure you package it in a pleasing manner. Gift wrapping is a bare minimum, so if you stink at wrapping presents, pay somebody to do it for you. Sometimes classy wooden display boxes can also be used. With the customizable label program at Northwest Cellars, wrapping is no problem. In addition to the company logo, personalized, hand drawn artwork can be used to feature the specific holiday season, making the quality wine contained within only one aspect of the corporate gift.