Fort Collins, Colorado (PRWEB) November 30, 2012
Rise Above Consulting, a public relations and marketing agency focused on the American V-twin motorcycle industry, has been named the agency of record for Arch Motorcycle Company. Arch, a southern California-based startup, is a collaboration between motorcycle industry veteran Gard Hollinger and actor Keanu Reeves. The agency’s long-term clients Hot Leathers, K&G Cycles, and Laconia Motorcycle Week have also renewed their contracts for 2013.
Since 2004, Rise Above Consulting has provided strategic public relations and marketing services for a variety of clients, particularly motorcycle-related organizations. The agency has a client list of high-caliber companies that, despite challenging times, have weathered the economy and expanded their businesses by implementing strategic marketing and public relations approaches designed by Rise Above Consulting owner Ken Conte.
Clients like Precision Billet, Sturgis Motorcycle Rally, Inc., Custom Design Studios, and others have helped Rise Above establish a lasting track record of having a finger on the pulse of the motorcycle industry, and putting Conte on the map as the go-to expert for motorcycle industry marketing.
Conte has worked with well-known motorcycle designer and craftsman Gard Hollinger before. He previously represented another production motorcycle company where he and Hollinger consulted, then served Hollinger’s own venture, LA County Choprods. Ken admired Hollinger’s style and designs and the two formed a friendship through their work together. Following Hollinger’s cultivation of a common vision of a revolutionary motorcycle with Keanu Reeves, Arch Motorcycle Company was born. Once the pieces were in place, Arch called Rise Above for its experience with the motorcycle industry and the national stage.
“It was natural to call on Ken to help to create the Arch image. He’s a rider that understands how to communicate specifically with motorcycle enthusiasts and across the industry,” said Hollinger. Conte’s ability to reach customers and develop brands continues to provide value for his clients. Hot Leathers and K&G Cycles, long-term clients of Rise Above, have also decided put their trust in Conte’s ability to represent them in the upcoming year. The Laconia Motorcycle Rally has also renewed with the agency after one year of working with the firm.
Arch Motorcycle Company is currently in the prototype phase with its first model, the KR GT-1, and will introduce their first production bike in 2013. As Arch Motorcycle’s Agency of Record, Rise Above has collaborated with others to establish the foundation of the Arch Motorcycle brand and begin introducing it to motorcycle enthusiasts around the world.
Rise Above Consulting
Rise Above Consulting, a full-service public relations and marketing agency, focuses on big-picture marketing and partnership opportunities, designing a sophisticated strategy that will appeal to each client’s market, including brand development and brand recognition. Rise Above provides media relations services, including collateral development, social media management, monitoring and reporting. Clients benefit from owner Ken Conte’s extensive experience and strategic counseling. Contact Rise Above Consulting to discuss your 2013 strategic marketing needs at 970-227-3588 or ken@RiseAboveConsulting.com, or visit their website at http://www.RiseAboveConsulting.com.
Arch Motorcycle Company
What began as a custom bike for Keanu Reeves has resulted in the creation of a revolutionary vehicle destined for production and the advent of the newest American motorcycle manufacturer. Gard Hollinger is a self-taught designer, engineer and fabricator who is putting a lifetime of experience to work creating performance-focused machines. Arch Motorcycle is currently in the industrial design process and plans to have production models for sale in 2013. Check them out online at http://www.archmotorcycle.com or on Facebook at https://www.facebook.com/pages/Arch-Motorcycle/253245184746808?ref=ts&fref=ts