Transform's first patient charter heralds a new era of transparency for cosmetic surgery industry

The charter, called ‘Clear’, is the first of its kind to be launched by a provider in the UK and features five clear commitments and 15 patient promises.

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Transform

Transform

Dr Hilary Jones added: "over 30 years of experience in healthcare, I felt I could offer valuable feedback to help improve standards in the cosmetic surgery industry. I believe that, as a panel, we have created a strong and m

Manchester, UK (PRWEB UK) 30 November 2012

Britain’s longest established cosmetic surgery provider Transform, has today launched an extensive patient care charter with the help of its first forward-thinking panel.

The charter, called ‘Clear’, is the first of its kind to be launched by a provider in the UK and features five clear commitments and 15 patient promises.

The commitments cover a range of topics that the panel felt needed to be addressed by the industry. The promises set out within Transform’s Clear charter include everything from launching a new online breast register, to reporting on the hygiene levels of their two privately owned hospitals and creating a new marketing code of practice.

The Clear charter has been shaped by the seven strong panel, who are also responsible for making sure Transform stands by its commitments.

The panel comprises people from all walks of life, with an interest in cosmetic surgery. Television’s Dr Hilary Jones and well-known presenter Melinda Messenger sit on the panel alongside three Transform patients – sports therapist Sheli McCoy, building contractor Christian Knowles and travel manager Ann Gilbert. The panel is completed by Transform’s Lead Clinical Nurse, Marva Hammond and Pat Dunion, the company’s Managing Director and one of the cosmetic industry’s leading figures.

The panel has helped Transform to conceive a number of patient promises including:

  •     Launching an online breast register for all Transform patients – a secure central register to give patients access to their breast implant details
  •     Disclosing a full list of all medical suppliers and their regulatory controls (for example breast implants and cosmetic injectables)
  •     Creating a new marketing code of practice

Transform Managing Director, Pat Dunion, said:

“Launching the Clear Charter has taken total commitment from everyone at Transform. By listening to patients' views and opinions and being open on clinical matters that directly affect them, we're restoring confidence in the cosmetic surgery industry and ensuring patients remain uppermost in our minds.”

Dr Hilary Jones added: "I joined the panel because with over 30 years of experience in healthcare, I felt I could offer valuable feedback to help improve standards in the cosmetic surgery industry. I believe that, as a panel, we have created a strong and meaningful charter that will make a genuine difference to patient care."

Melinda Messenger commented: "Having had previous experience of cosmetic surgery, I felt I could offer valuable insights from a patients perspective. Cosmetic surgery is a big decision and requires a considered approach - I believe that the charter will have a positive impact on patient care and the industry as a whole.”

The panel will meet bi-annually to discuss all issues facing the cosmetic surgery industry with the aim of collectively agreeing a set of pledges that Transform will aim to carry out across its network of 25 clinics and two private hospitals that are wholly owned by Transform.


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