Sales Training Experts Pareto Law Celebrates Success of Sharp Practices Webinar

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Leading sales training organisation Pareto partnered the ISMM to present their first sales webinar, ‘From Sharp Practices to Sharp Talent: The Future of Sales’ on Monday 26th November.

Sharp Practices to Sharp Talent

From Sharp Practices to Sharp Talent: The Future of Sales

The power to change public perception and take control of the future of sales lies in our hands.

This Monday saw sales training experts Pareto Law welcome business leaders and experts from across the marketplace to join the debate as they partnered Ben Turner of the ISMM to present on the changing face of the sales profession. The 50-minute webinar combined the presentations of Pareto Client Services Director John Holton and ISMM Director of Sales Ben Turner, with an interactive question and answer session driving discussion for the conclusion of the event.

“We were delighted with the success of our first Sales Society webinar, which saw some interesting questions raised around the challenges facing UK business as they seek to create sales teams who are ‘fit for the future’ of sales,” John Holton comments.

“Recognising, developing and retaining sharp sales talent, as well as challenging the stereotypes that have characterised the industry: these are all key concerns and responsibilities for business leaders seeking to professionalise the industry. The power to change public perception and take control of the future of sales lies in our hands. The Sharp Practices webinar offered all attendees valuable insight into the ways in which they could change the face of sales. We look forward to continuing the debate in future Sales Society events.”

John Holton’s presentation utilised over 25 years of experience in driving progressive sales performance to discuss the evolution of the sales profession past the ‘sharp practices’ that have traditionally characterised the industry, to the developing trend towards a consultative, value-adding approach to selling. Identifying the challenges and hurdles standing in the way of sales progression, John shared professional recommendations and practical experience in developing and driving a high performance sales culture for UK business, including the use of sales assessment, sales training and attainment of recognised sales competencies to drive performance. Discussion then focused upon the vision for professionalisation and a culture of benchmarked standards of excellence across the sales industry, tailored towards the recruitment and growth of sales professionals who would be fit for the future of business.

John was joined by Ben Holton, Director of Sales for the Institute of Sales and Marketing Management, who opened with a brief interview section to address the major advancements made by the sales industry in recent years, and the role of the ISMM in managing and driving change. Ben also shared his expertise in sales development and professionalization, developing the use of sales accreditation and benchmarking as part of the drive towards a sharper sales force for the future.

This free event represents the first of a series of proposed webinars to be hosted by the Pareto Sales Society, and will offer the unique opportunity for the UK business marketplace to discuss and debate long-term strategy for developing, growing and retaining the sharpest sales superstars of the future, ultimately shaping the modern-day sales industry and profession.

The Sharp Practices webinar will be available to view on the Pareto website. Alternatively, contact Pareto direct for further information or a copy of the webinar presentations.

About Pareto Law:

Pareto Law is the UK’s biggest and most successful sales enhancement company: the authority on sales, no less, since 1995. Pareto brings companies the 20% of the sales team that makes 80% of the difference.

The Pareto Effect can be experienced in many ways and it can have a remarkable, measurable effect on your business. Pareto delivers this effect through four key elements – Sales Recruitment, Sales Training, Executive Recruitment and Accolade Sales Transformation, the assessment and accreditation service that delivers sales excellence.

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Paul Drew
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