Local Businesswoman, Philanthropist Launches New Company Dedicated to Giving Every Dog "The Good Life"

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Shaggy Chic Showroom Opens at Tivoli Village on Dec. 1

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Every dog deserves the good life, whether they are a Westminster show dog or a beloved family pet,

Kelly Petersen, a Las Vegas philanthropist, businesswoman and education advocate, announces her newest venture: Shaggy Chic, a full line of quality yet affordably priced salon products, whimsical toys, accessories, treats, jerky and supplements for dogs. She opens her Shaggy Chic flagship showroom at Tivoli Village, 400 South Rampart Blvd, Suite 140, in Las Vegas on December 1, 2012 at 10 a.m. – just in time for the holidays.

Petersen, a self-styled entrepreneur and unabashed dog lover, created, designed and is overseeing the manufacture of the product line, drawing from her extensive experience in the show ring as an owner of award-winning show dogs. While inspired by the high quality products and secrets of the show dog world and their professional handlers, Shaggy Chic products are developed and accessibly priced for all dog lovers.    

The showroom, located near Café Leone and adjacent Charming Charlie’s, offers grooming and blow outs for dogs of all sizes and Shaggy Chic retail therapy. Used extensively in the professional grooming community, products similar to Shaggy Chic are available for purchase in the showroom for home use. The showroom is also designed to serve as a gathering place for area dog lovers to meet and socialize with other dog owners and their four-legged friends.

Petersen is the mother of three boys, five award-winning show dogs who board out of state with their professional handlers and four house dogs, including retired show dogs and rescue mutts, who live with the Petersen family. Her commitment to animal advocacy is the bedrock on which she built Shaggy Chic to provide affordable high quality dog products of human grade that are also human tested.    

“Every dog deserves the good life, whether they are a Westminster show dog or a beloved family pet," said Petersen. “That adage is the guiding force behind Shaggy Chic and the reason I am launching this company. I have personally tested and used all our products. And we have taken extraordinary measures to ensure all our products are of the highest quality, safe, gentle, delicious – and most of all, affordable and fun!”

Recognizing a need for affordable salon-quality grooming products free of harmful chemicals, Petersen created her Sit. Speak. Chic. line of all-natural, eco-friendly, moisturizing and calming shampoos, conditioners, detangler and signature Fur Fresh. “Going to the salon is something most of us eagerly anticipate each month to cover our grays, snip our ends or deep condition our scalp,” said Petersen. “At Shaggy Chic, we believe your dog or pet should also enjoy a salon experience, which can include both a shampoo/blow-out and a ‘paw-di-cure’ with our own specially formulated Shaggy Chic Paw Pad Butter designed to moisturize and protect dry paw pads.”

Petersen’s whimsical side is the mastermind behind the company’s Sit. Speak. Sneak. Guilty Pleasures dog toys. Knowing from experience that dogs love to sneak socks and other unmentionables, claiming them for their personal chewing enjoyment, she launches the Guilty Pleasures toy line with the introduction of the Stinky Sock, whose scent was re-created in by a cosmetic chemist from socks worn for days by Petersen’s own boys.

Dogs of all sizes will also appreciate the attention that Petersen paid to developing her distinctive line of gourmet dog treats. Epicurean delights, with aromas and tastes that could tempt even the human senses, Shaggy Chic’s 24 Cookie Jar flavors, six Sunday Treat oversized biscuits and four Jerky varieties are worthy of silver tray service. All edible Shaggy Chic treats are soy, grain and wheat-free, all natural, and are made with human-grade ingredients baked and packaged in the U.S.    

About Shaggy Chic
Shaggy Chic offers luxury natural, eco-friendly pet salon and grooming products to dog and pet owners; spa and grooming salons, and veterinarians. Manufactured in the U.S., all Shaggy Chic salon products are human grade and human tested. In addition to its line of salon and spa products, Shaggy Chic offers all-natural dog treats and jerky, plus a tantalizing line of “Guilty Pleasure” dog toys. Soon to come are Shaggy Chic supplements, swag and grooming tools. Shaggy Chic is ardently committed to educating pet owners by offering access to our experts and by providing helpful and fun tips and advice in the areas of canine health, fitness and play. And finally, Shaggy Chic is the ultimate matchmaker for dog lovers. As owners of award-winning show and agility dogs, we partner with some of the finest, most honest and ethical breeders throughout the U.S. From time to time, we would love to introduce you to our adorable prized puppies. The Shaggy Chic Showroom at Tivoli Village is located at 400 South Rampart Blvd, Suite 140, Las Vegas, NV, 89146. For more information call 702-684-6616 or visit http://www.shaggychic.com.

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Melissa Warren
Faiss Foley Warren Public Relations
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