Apartment Communities Can Now Experience Online Reputation Protection

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For Rent Media Solutions’™ social media product monitors communities’ brands within the multifamily industry

For Rent Media Solutions™, a leading resource for apartment searches nationwide, and a division of Dominion Enterprises™, has released a Reputation Management tool for its FRSocialExpert product providing comprehensive monitoring support.

FRSocialExpert, For Rent Media Solutions’ social media platform (formerly Marketplace Expert 2.0), is designed to enhance audience engagement, resident retention and drive LEADS™. It provides support to communities with a multitude of tools including a content library with scheduling and automatic posting abilities, graphics and app creations, like the Available Apartments app and Sweepstakes app. FRSocialExpert also includes exclusive and premier placement on Oodle.com’s online classified network.

As part of the FRSocialExpert suite, the Reputation Management tool provides enhanced product support by enabling the community to monitor fan growth and posts, and enjoy expert education. The Reputation Management dashboard includes a weekly executive email report, which breaks down how a brand is faring in online conversations including their visibility, mentions, competition and reviews, as well as a ‘As They Happen Alerts’ option.

“In today’s expansive and increasingly digital era, forums, blogs, review sites and social networking sites have huge impacts on determining how a particular brand is viewed by its target audience,” says Terry Slattery, president of Dominion Homes Media. “To combat information that is inaccurate or portraying their brands in negative light, companies should do whatever they can to monitor and address negative reviews. With the added asset of Reputation Management, FRSocialExpert not only allows our clients to build their reputation, but also identifies what online reviews are saying about their brand, allows them to take control of their online image and protect themselves against online defamation.”

Online brand mentions and reviews have tremendous impacts on the consumer decision-making process. Communities need the ability to continually evaluate and monitor online conversations about their brands. According to a national survey conducted by For Rent Media Solutions in July 2012:

  •     48 percent of renters surveyed say word of mouth is an important search tool
  •     66 percent say online reviews or ratings are very important to their apartment search
  •     76 percent of the renters surveyed confirmed that they would base their rental    decision on the ratings and reviews posted

For Rent Media Solution’s Reputation Management tool arms communities with the tools to manage and maintain their brand in a positive light within the competitive multifamily market. For $100.00, communities can take advantage of the FRSocialExpert suite that includes the Reputation Management tool.

About For Rent Media Solutions™

Founded in 1982 as For Rent Magazine®, For Rent Media Solutions™ is headquartered in Norfolk, Va., and provides multifamily housing solutions for apartment seekers and property/apartment managers and owners through integrated marketing techniques, including print and Internet, mobile media, custom video and social media solutions. For Rent Media Solutions operates For Rent Magazine, as well as Apartamentos Para Rentar®, and publishes 94 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide, and ForRent.com™-The Magazine. For Rent Media Solutions operates five additional websites: ForRent.com®, SeniorOutlook.com®, CorporateHousing.com®, ParaRentar.com®, and ForRentUniversity.com®. Visit ForRent.com for more information, or visit us on Facebook, Twitter, YouTube and LinkedIn.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. Headquartered in Norfolk, Virginia, with 3,300 employees in the United States, Canada, England, Sweden and Italy, the company provides a comprehensive suite of technology-based marketing solutions, and more than 45 market leading websites. Millions of For Rent®, Employment Guide® and HotelCoupons.com® publications are distributed across the U.S. each year. For more information, visit DominionEnterprises.com.

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Wendy Froehlich
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