Tourism Marketing Goes Viral With Boost From New Travel Website

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Hospitality and tourism providers can take advantage of the benefits of YouTube’s socially savvy audience by entering the MyResortLIFE contest and show off their services, sites and special offerings. Winners will get great publicity, plus a free vacation and membership in EHospa – The Organization for Exceptional Hospitality.

Hospitality and tourism providers can take advantage of the benefits of YouTube in the MyResortLIFE video contest.

Hospitality and tourism providers can take advantage of the benefits of YouTube’s socially savvy audience by entering a contest that helps them show off their services, sites and special offerings.

The Organization For Exceptional Hospitality (www.EHospa.org) is sponsoring a YouTube contest that highlights the industry’s most-engaging recreation and hospitality videos.

The hospitality and tourism market relies heavily on television and print advertising to reach consumers. Yet those types of tourism marketing are immensely expensive, particularly for smaller facilities that don’t have huge advertising budgets. Many recreational facilities, such as family-owned waterparks, hotels, spas, theme parks and family fun centers, are restricted in what media they can use to promote themselves.

In the age of YouTube, however, just about anyone with a smart phone can produce a video for immediate upload. As such, these businesses are finding a vast audience of interested customers—many of them teens with lots of time on their hands and who love to spend hours surfing the web—who are more than willing to watch an online mini movie and then share it with their social networks.

To help these hospitality and tourism marketing businesses reach more potential guests and show off the fun, thrilling and adrenaline-spiking attractions they offer, The Organization For Exceptional Hospitality (http://www.EHospa.org) is sponsoring a YouTube contest that highlights the industry’s most-engaging recreation and hospitality videos.

EHospa is an international business-development trade organization for hospitality and recreation-related suppliers and practitioners. EHospa uses its considerable assets in media, sales and marketing, public relations and advertising to promote the unique characteristics and strengths of each of its members with the goal of generating more business with positive return on investment. EHospa is affiliated with RESORT AND RECREATION, a business magazine and website that serves a community of more than 80,000 hospitality and tourism marketing professionals at the world’s finest properties, including destination resorts, spas and hotels, resort-residential facilities, fitness/golf/country clubs, waterparks and community recreation centers. RESORT AND RECREATION recently expanded into the consumer marketplace with the launch of MyResortLIFE.com, a website dedicated to generating online bookings for high-end lodging and recreation facilities. MyResortLIFE.com is sponsoring the YouTube contest.

Ron Anger, President of EHospa, and Editorial Director of MyResortLIFE.com and RESORT AND RECREATION (as well as sister site RandRBizPRO.com), says the organization wants to help facilities find new ways to promote their properties and services.

“We’re encouraging facilities of all sizes and with a wide variety of attractions and services to send us their most engaging promotional videos,” he explains. “We’ll upload them to our RESORT AND RECREATION YouTube channel so consumers will have an easy place to view them, and then our team will choose its favorite hospitality and tourism marketing video as the winner.”

The winning property will receive a free two-night vacation (a $400 value), as well as a free one-year Corporate Premium membership in EHospa (a $189 value). The membership package will include a Premium listing on MyResortLIFE.com, social media posts (on Facebook, Twitter, Pinterest, LinkedIn and YouTube), editorial coverage in Adventures Magazine and more.

Even if a facility doesn’t have a video to enter in the contest, Anger says they can get help from EHospa to create one. “Just contact a member of our staff, and we’ll connect you with some affordable options to help you develop your digital promotion,” he adds.

To be eligible to win the contest, entrants must “like” the MyResortLIFE Facebook page, share their video on the MyResortLIFE Facebook page (and include a reference to the “YouTube Contest” in their post) and join the organization’s LinkedIn group.

The contest is scheduled to end just after the first of the year in 2013.

To view the current entrants, visit the RESORT AND RECREATION YouTube channel.

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ABOUT MYRESORTLIFE.COM, EHOSPA.ORG, RESORT AND RECREATION AND RANDRBIZPRO.COM:

MyResortLIFE.com is consumers’ best source for exhilarating recreation, adventure outings and engaging travel, all delivered with exceptional hospitality! Consumers can explore all their options by searching destination regions, activities or the site’s expert articles database.

EHospa.org is an international business-development trade organization for hospitality and recreation-related suppliers and practitioners.

RESORT AND RECREATION is a business magazine and website that serves a community of more than 80,000 hospitality professionals at the world’s finest properties, including destination resorts, spas and hotels, resort-residential facilities, fitness/golf/country clubs, waterparks and community recreation.

RandRBizPro.com is the online portal for RESORT AND RECREATION magazine.

For additional information, contact:

Ron Anger
President/Executive Director
P.O. Box 378
Caledonia, MI 49316
Phone: 616.891.5747
Fax: 616.891.5669
ra(at)resort-recreation(dot)com

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