We’re only as good as our data. So having accurate information from retailers themselves is ideal. Just a few minutes of time each week gets retailers exposure to thousands of local customers in search of good beer selection and prices.
Houston, TX (PRWEB) November 30, 2012
Two years ago, a consumer would be hard-pressed to find any beer price data online. Shoppers were at the mercy of their nearest retailer and paid whatever price was asked. That is, until SaveOnBrew.com was launched as the world’s first – and only – beer price search engine.
Founders say they envisioned the site to be like Google – only for beer. Consumers simply enter their zip codes into the database at http://www.SaveOnBrew.com to find a current listing of local beer prices, sales and retailers.
While the idea of aggregating prices is nothing new, the challenge lies in compiling large amounts of data accurately. To accomplish this monumental task, SaveOnBrew founders formed relationships with over 50,000 retailers across the country. Store owners agree to provide updated sales ads and information to the site in exchange for free publicity. New beer brands, retailers and sales are being added to the site every single day.
“It’s really a win-win situation,” explains company founder Mark Davidson. “At SaveOnBrew, we’re only as good as our data. So having accurate information from retailers themselves is ideal. Just a few minutes of time each week gets retailers exposure to thousands of local customers in search of good beer selection and prices.”
According to Davidson, they had originally planned to use crowd-sourced information, but they quickly ran into problems. “You just can’t have timely, accurate information with crowd-sourcing,” he explains. “There have been attempts to crowd-source data like this, and it always seems to deteriorate into a complete mess," he explains, pointing to the seemingly defunct BeerPriceList.com as an example of the sort of problems that can arise when you try to rely on the crowd for data.
SaveOnBrew avoided these issues by appealing directly to retailers and tracking weekly sale ads via RSS feeds. Since the website’s founding, a mobile website has been launched so smartphone users can search for the nearest cheap beer in real-time, wherever they may be. They can also retrieve a map and directions to the nearest beer sales.
To better aid beer brewers and retailers, SaveOnBrew recently launched a Beer Maps tool to show consumers where to buy their favorite brands. Brewers simply send the site founders a list of all retail locations. SaveOnBrew plots the retail locations on a map and sends brewers a link to include on their websites. Consumers simply enter their address to find the nearest location selling their favorite beers.
“It’s been a long journey in finding out what works,” Davidson says. “But I’m really glad we put in the extra time and effort to ensure the most timely, accurate beer pricing information for consumers. Thanks to our new marketing partnerships with beer sellers, we’ve really transformed how people shop for beer.”