Rich snippets are the information you see under each search result”, SEO Services explains. This includes the photo of the company’s CEO, ratings from influential websites, and other useful information for the users.
(PRWEB) November 07, 2012
SEO Services Australia, the top SEO services company in the country, has recently included rich snippets in its on-page optimisation services. The new feature improves its clients’ image on the search engine results pages. Rich snippets also give online users a good preview of their company, products, and reputation.
A make or break for businesses
"Rich snippets are the information you see under each search result", SEO Services explains. This includes the photo of the company’s CEO, ratings from influential websites, and other useful information for the users. Companies these days scramble to optimize the snippets to make sure they give the right information and project the image they want to the online users. "Snippets can make or break you business", SEO Services tips off. "Even before entering your website, users find about you at a glance."
For earning trust and building reputation
SEO Services optimises three types of snippets: authorship mark-up, review, and local search. Authorship mark-ups come in the form of profile pictures of the company owners. Search engines pull them from social networks like Google+. Review snippets, on the other hand, come in the form of star ratings pulled from information sites like Yelp or Citysearch. Local search are the specific information - address, contact numbers, and operating hours - which users readily see under the search results.
Search engines can display these information if your website is optimised with other information resources. Users actually prefer knowing about you through other, more influential websites. They trust opinions coming from websites they trust or have established reputation. Instead of pitching information themselves, companies can let others the job for them.
To increase conversion and ROI
SEO Services ensures that rich snippets are effective in increasing conversion and return of investment (ROI). Snippets attract more attention compared to ordinary search results and companies can modify them any way they want. "But adding rich snippets is only one of the many strategies needed to ensures results", SEO Service reminds. "You need other online marketing techniques which, of course, we gladly provide".
About SEO Service Australia
SEO Service Australia is a Perth-based marketing solutions company that offers reputation management services. These include social media marketing and web development among others. The company has been serving both local and international companies, helping them achieve business results and maximize the gains from their online visibility. The digital media company caters to business of all sizes and industries, even providing niche serves to suits their needs better. Visit http://www.seoservices.com.au to view their full service rollout.