Lausanne, Switzerland (PRWEB) November 01, 2012
Gland/Lausanne, 19th of September 2012,
Swiss International established its International Management Council (IMC) in September in Lausanne during the fall meeting of the international hotel company.
Representatives from China, India, the United States, Turkey, Tunisia and Italy gathered for a 2 day meeting at the Swiss International Continental Hotel in Lausanne on the 15th and 16th of September.
Under the chairmanship of Henri (Hans) Kennedie, the company`s Managing Director and CEO, the IMC met for a 2-day meeting, discussing Swiss International`s strategy and plans for 2013.
Amongst others the branding strategy was discussed and agreed to focus on the following three brands of Swiss International:
Royal Swiss for Luxury hotels
Swiss International for Upscale hotels
Spirit Hotels, Inns & Suites by Swiss International for midscale hotels
Also the new website was launched http://www.swissinternationalhotels.com and the central reservations system; SWISS-REZ by Sabre Hospitality Solutions was discussed in detail.
The following executives are members of the International Management Council of Swiss International Hotels & Resorts:
Don Li - CEO China
Anupam Narayan - CEO India
Tony Betts & William Bauer - Joint MD's Turkey
Paolo Argilli & Roberto Mancini - Joint MD`s Italy & Malta
Thomas Nikielweski - Group Officer, Manz Hotels Switzerland
Sofiane Ghorbel – Development Officer North Africa
Henri (Hans) W.R. Kennedie - MD & CEO Swiss International Hotels & Resorts
The next International Management Council meeting will take place in Istanbul, Turkey in March of 2013. The group has currently 25 hotels under contract in Switzerland, the Benelux, Italy, Middle East, Africa and China.
Independent hotels will benefit from a strong brand affiliation with Swiss International, a powerful Central Reservation System, named SWISS-REZ, advanced e-marketing & sales programs and membership support programs, like the Business School, by Swiss International.
About Swiss International Hotels & Resorts:
Swiss International Hotels & Resorts is currently associated with over 20 hotels in Switzerland, Germany, the Netherlands, the Middle East and Africa. The company is headquartered in Gland and has offices in Amsterdam, Rome, Istanbul, Delhi and Shanghai.
The group is offering management services and affiliation agreements.
Henri (Hans) W.R. Kennedie,
Managing Director & CEO
Swiss International Hotels & Resorts
Tel.: +41 – (0)22 364 71 82