ModiFace Launches Foundation Finder Application for iPhones and iPads

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Advanced Foundation Finder Utilizes Facial Recognition, Multi-Image Skin Assessment, and Virtual Simulation Technology.

ModiFace, the leading virtual makeover and virtual skin-care simulation technology provider, today is announcing the launch of an advanced Foundation Finder application for iOS devices.

The Foundation Finder app allows users to find their true foundation shade by following a series of two simple steps consisting of uploading a photo and scanning a part of their skin. Once their ideal foundation shade has been narrowed down, users are able to preview the best matches on their own image virtually (using ModiFace’s patented skin-care simulation technology). When users have selected their final shade choice, they can purchase it directly from the phone, or find nearby stores where the shade is sold.

“The foundation finder application incorporates years of research and development into skin analysis and simulation. This technology acts as a personal cosmetic expert to assist the everyday consumer when shopping for foundations,” said Dr. Parham Aarabi, Founder and CEO of ModiFace.

One of the critical elements of the Foundation Finder application is a rapid scan of over 100 images that are taken from the user’s skin in just a few seconds. By sampling a large array of images taken in very quick succession, ModiFace’s technology is able to partially correct for variations in lighting. When combined with a facial scan and virtual shade simulation, the end result is an industry leading foundation recommendation application that takes into account the user’s true foundation shade as well as personal shade preferences.

The “Foundation Finder” application can be downloaded from the iTunes App Store:

http://itunes.apple.com/us/app/id502981958

About ModiFace

ModiFace is the virtual makeover technology leader with unique anti-aging, skin care, cosmetics, and hair simulation technology across all platforms (web, in-store kiosk, Facebook, iPhone, iPad, Android). Based on more than a decade of advanced facial recognition research at Stanford University, ModiFace's patented technology currently powers virtual makeover applications for Stila Cosmetics, Obagi, Jane Iredale, Sleek Makeup, Allergan, StriVectin, Hearst Magazines, Proactiv, SoftSheen Carson, and Garnier. ModiFace's set of mobile applications on iPhone/iPad/Android devices have been downloaded nearly 11M times and are actively used by nearly 2M monthly unique users.

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Jennifer Tidy

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