Two things are clear; consumers blame Amazon and eBay for Comet’s unfortunate end and brand loyalty is dead, with price being the deciding factor
London (PRWEB UK) 1 December 2012
A flash poll by http://www.VoucherCodesPro.co.uk has revealed that 88% of consumers believe that online-only retailers are to blame for the demise of Comet, with just 3% blaming “bad-management” of the quickly failing high street retailer.
When asked to identify which online-only retailers consumers felt were to blame for the death of Comet, Amazon topped the poll with 61% of the votes, followed by eBay with 28%.
In direct contrast to retail market analysts speculation that supermarkets were partially to blame for the downfall of Comet, just 1% of those asked blamed them.
It is also clear that, following on from Amazon’s appearance at a UK Government enquiry into their and other retail giants’ tax payments, consumers believe Amazon’s tax situation has played a part in how they price products. When asked “Why do you think online-only retailers can charge less for products than high street retailers?” 62% selected the option ‘because they pay less tax.’
Despite consumers blaming Amazon and eBay for the situation surrounding Comet, 84% said that they regularly bought from the two stores and 71% said that they would continue buying from them.
Speaking about the results, George Charles, Marketing Director of VoucherCodesPro.co.uk said,
“Two things are clear; consumers blame Amazon and eBay for Comet’s unfortunate end and brand loyalty is dead, with price being the deciding factor. The fact that consumers blame Amazon and eBay, many specifically referencing Amazon’s tax situation, yet clearly state they plan to keep shopping with them is quite a bleak sign for the future of the UK high street.”
He continued: “I was absolutely amazed at the number of people who completed our flash-poll, especially as we only ran it for 24 hours. It shows how passionate consumers are about protecting the high street, but maybe this is just in mind rather than actions, as their buying activities and admissions say otherwise.”
The flash-poll questions and answers were:
1. Who or What was to blame for the downfall of Comet?
Online only retailers with cheaper prices 88%
Poor customer service 7%
Bad Management 3%
2. Which online only brands do you think contributed to Comet experiencing difficulties?
3. Why do you think online only retailers can charge less for products than high street retailers?
Pay less tax 62%
Lower overheads 26%
Less theft 7%
Purchasing power 2%
Brand loyalty 1%
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