5 Reasons Why Thatsmycity can Work

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Thatsmycity began its journey in 2011 with the launch of its online city guide for UAE, London and New Zealand. The aim of the site is to help people to really unlock their city, showcasing the best things to do, places to visit and experiences to be enjoyed in major world cities, and the less known places too. The team at thatsmycity offer up 5 reasons why this site is new and fresh!

Thatsmycity - San Francisco

Thatsmycity is the place I go to plan all my city trips, as well as days and nights out, what I like most is that if I have a place in mind, I can get there fast, but if I don’t, they can suggest lots of things for me to do.

Thats my City was borne from a desire to bring city guides to a more integrated place. Rather than just find an answer to a question, why not be given suggestions and fully researched information all in one place. Thatsmycity has some core differences with other sites, and their strengths lie in five main areas of freshness.

1. Connecting your city
Thatsmycity is an online city guide, of which there are many. Its difference is the connected experience it gives its users. The team at thatsmycity create copy and information that is gathered through first hand experience and an integrated understanding of the search process so that it can be made seamless. The information is one part of what thatsmycity do, but its in the way in which they bring information to their users which is new. They give information together in one unit. For example, a new feature on their Dubai site is giving metro information, and then linking that metro information with local places to eat, drink and meet. At the same time, weather, parking and unit conversion information can be accessed, making a users search experience efficient.

2. Answer driven results
What makes thatsmycity truly unique is its ability to answer your search criteria with factual information. Many search engines provide answers based on customers reviews, so users decide based on what others have written and decided. Thatsmycity offers information plus reviews, but restaurants are not only rated on their reviews, but also on the amount of information which they provide to users.

3. A marketing manager for Small Business
Thatsmycity is working hard to become a realistic option for businesses who don’t have the time and financial resources needed to create and manage their web sites in house. Thatsmycity offers businesses the opportunity to house their information and micro site within the main site, giving users the access they need to businesses, without the internal management needed by the business itself. Thatsmycity has a history of assisting businesses with their sites, and have a team who can integrate all the information needed for users into the main site. Thatsmycity have a team of dedicated designers, developers and creatives who can ensure the users have a great experience of their business through the site.

4. A partner in Emerging Economies
Thatsmycity is not driven by profit creation, but driven by the desire to connect cities and make them more vibrant and dynamic. Thatsmycity could have moved down a traditional growth model, moving into well established and heavily internet educated places. Rather, and sitting close to its values, thatsmycity wants to become an integral part of emerging economies, growing with these cities as they establish themselves in the world economy.

Thatsmycity has been working to become a very integral part of the cities where it currently works. Language offerings will be made in New Zealand, to honor local dialects as well as official languages. As thatsmycity expands to India, they will be building in lesser known language options, to help maintain the local culture of that particular place and ensure users feel as connected as possible.

5. Designed for the 2012 user experience
Thatsmycity has taken a very fresh approach with the design of the site, colors are light and fresh, breathing space is given between information and the user experience is clean and simple. Thatsmycity were keen to design for current methods of use. Being a city guide, thatsmycity want to bring users directly to the information they need, and encourage users to explore as long as they need to, to find the information needed, and to give time to find new information in a space that is de cluttered and efficient.

One of thatsmycity regular users in London, Mark, said
“Thats my City is the place I go to plan all my city trips, as well as days and nights out, what I like most is that if I have a place in mind, I can get there fast, but if I don’t, they can suggest lots of things for me to do. I know that they are inclusive, and what I love most is the fact that all the information I need is in one place, I don’t have to spend too much time finding what I need. I travel alot with work, and whether i’m in Singapore or London, I can get to the things I want to do fast, making the most of my downtown, which isn’t much!”

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Jill Mcdonald

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