(PRWEB) December 29, 2012
Sydney SEO Services, a Sydney based search engine optimization company, have just announced that they are adding an SEO audit service to their list of offerings to their clients. This new service offering was introduced after many customers requested a website audit in the wake of the latest Google algorithm updates.
An SEO audit report is a complete and thorough analysis of a website’s compliance with SEO fundamentals. On-page optimisation, site structure, inbound link analysis and competitor analysis are just some of the components featured in each SEO audit report.
Sydney SEO Services states “SEO has many pieces in the puzzle and unfortunately for many poorly designed websites which are missing some of those pieces, their website rankings can suffer. Poor rankings can mean a serious loss of income for many businesses.”
So, in the wake of the Google Panda and Penguin updates, never before has it been so important to get the fundamentals in SEO right. If the basics are not right, companies can suffer poor search engine rankings and unfortunately, many have no idea why. Furthermore, with the search engine algorithms constantly changing, the need for regular audits is also increasing.
A custom report is produced for each SEO audit conducted, tailored to a specific website and industry. As Ilana Wechsler, CEO of Sydney SEO Services and SEO consultant in Sydney states “an SEO audit is like giving a website a comprehensive health check. Once you get a full picture of what is going on, you can then get a clear idea of what to do and where to focus in the future.”
An SEO audit is also a great starting point for companies who have been negatively affected by the Google algorithm updates and who are looking to launch their recovery. With a thorough analysis of on and off page SEO factors, website owners can get a clear idea of why they have experienced a sudden drop in rankings and importantly, what needs to be done to recover.
Wechsler also states, “Too often we find a website with major technical issues or other fundamental mistakes. No amount of link building work could improve these sites search engine rankings”. Therefore, without thorough knowledge gained through an SEO audit, website owners are unable to know what needs to be fixed and where to best focus their efforts in the future.
About Sydney SEO Services
SydneySEOServices.com.au, a Sydney-based company, is a full service search engine optimization (SEO) consultancy, specializing in small business SEO.
The company provides an extensive range of SEO services in Sydney including, on and off-page search engine optimization (SEO), keyword research, Google Places optimization, press release writing, email marketing, and also one-on-one consulting. Visit their website here or call 0435 938 837.