New Study Reveals Small Business Looking Towards Technology for Growth in 2013

The U.S. based payroll company Paychex recently released the results of its 2012 Paychex Payroll Study, which found that staffing will not play as big a part in small business growth in 2013 as will technology. The survey results were released in the form of an infographic, which small business advocate and lender Sunovis Financial found to be appropriate given the survey findings. Sunovis is sharing the results of the survey as a way to encourage awareness of small business trends.

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"... a majority of those surveyed expect to grow their social media presence and adoption of both mobile technology and social media."

San Francisco, CA (PRWEB) December 06, 2012

The U.S. based payroll company Paychex recently released the results of its 2012 Paychex Payroll Study, which found that staffing will not play as big a part in small business growth in 2013 as will technology. Paychex surveyed 1,186 small businesses with employee counts ranging from 1 to 99.

The survey delved into small business growth plans for 2013. The majority of respondents will maintain their staffing levels, and just 20 percent said they plan on increasing staffing levels. On the other hand, a majority of those surveyed expect to grow their social media presence and adoption of both mobile technology and social media. 65 percent of respondents are already using mobile technology to help grow their business.

It was also found that small businesses are adopting a broader range of social media platforms, and diversifying into others. Of the small businesses already using social media, the largest percentage are using Facebook (42 percent) and LinkedIn (41 percent) as a means to connect with customers and help grow the business. 25 percent of those using social media said they are using the Google+ platform, while 22 percent use Twitter. Just 14 percent are currently using Pinterest, though that number could rise dramatically in 2013, given the relative newness of Pinterest.

The full results of the small business survey are available as an Infographic which is available for download on the Paychex site.

“As we continue working toward a stronger economy, it appears small businesses have put together a smart plan for growth,” said Paychex President and CEO Martin Mucci. “According to our latest payroll survey and detailed in our new infographic, small businesses anticipate stability with staffing levels and opportunity with technology as they plan for growth in the next year. As their essential partner, we will continue to support and work with them to achieve success.”

This survey highlights the ability of small businesses to think outside the box, innovate, and grow despite the challenges facing them.

About Sunovis Financial
oday more than ever, small businesses need capital and assistance to thrive. Sunovis Financial specializes in small business loans and short-term micro loans for business.


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