Fishbat Inc., an Online Marketing Firm, Reacts to the Effect of Social Media and Mobile Devices on Holiday Shoppers

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With the push for holiday gift deals, social media agency reacts to the positive effect of social media and mobile devices on holiday shoppers.

On December 1, social media agency fishbat comments on an article published by, which states that Social Media and mobile devices help to empower shoppers.

An article written for [ reports, “Mobile devices and social media have changed shopping forever. You can text, tweet, and post on Facebook what’s hot and what’s on sale.” Consumers utilize these social media websites through mobile devices even when they are shopping, which provides immediate useful information to other consumers who may not be shopping at the time.

Jim Vacey, a blog editor at fishbat states, “What is expected from any social media site is user friendliness, real-time accessibility and interaction and advertisement opportunities. If a new site can be different and still offer these features flawlessly, you will see a new platform playing with the big boys of social media."

If the social media sites provide a rewarding experience for the consumer, the site will allow the consumer to express their feelings about the company/product on a social big scale level for others too see. The positive experience draws consumers to check out the company and perhaps purchase a product.

In the article, Jennifer L. Cherry, senior VP of public relations firm Marx Layne, explained that retailers are now becoming more interested in joining their sales campaigns with customer service and “rewarding shoppers who use their social media tools”.

According to the [article, there are five ways to take advantage of social media tools to promote continuous shopping. The article reports that social media tools allow you to view and receive the deals, share the experience with friends, buy the right gift, and receive better customer service.

fishbat Inc. is a full service [social media agency. By using reputation management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to build awareness about your brand and strengthen your corporate image.


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Scott Darrohn
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