EZ Gold Exchange and Advance America Enter Into Agreement

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Precious Metal Purchasing Operations Implemented at Advance America Retail Locations

Working together with Advance America, we are confident we can further distinguish EZ Gold Exchange and our partners’ locations as trustworthy resources where people can get good value in exchange for their precious metals.

Advance America, one of the nation’s leading providers of consumer financial services with more than 2,400 locations throughout the U.S., entered into an agreement with EZ Gold Exchange to pilot precious metal purchasing operations in more than 150 of Advance America’s retail locations. With the successful conclusion of the pilot, Advance America and EZ Gold Exchange are in the process of fully implementing operations in Advance America centers across the country.

Austin-based EZ Gold Exchange provides a unique value proposition combining training, proprietary software, operational support and numerous other services that together enable retailers to rapidly implement precious metal purchasing with limited risk and distraction. Steven Owen and Corky Logue founded the company three years ago, along with a team of jewelry industry veterans including Larry Pali and Abe Cazares. Since launch, EZ Gold Exchange has experienced significant growth and the partnership with Advance America is a key milestone in market expansion.

“We are excited to be working with the leader in the consumer financial services industry. It’s an honor to have the opportunity to contribute to the growth of an organization like Advance America,” says EZ Gold’s president, Mr. Owen.

As the price of gold continues to set new records, EZ Gold Exchange and Advance America are well positioned to provide consumers with a viable and valuable option of converting assets to cash. “Advance America has heard from countless consumers expressing interest in precious metal purchasing,” said Jamie Fulmer, senior vice president of public affairs for Advance America. “We welcome this partnership with EZ Gold Exchange, an innovator in this emerging industry, as one more opportunity for us to fulfill the financial services needs of American consumers.”

Mr. Owen noted, “It is important to us to be able to provide value to consumers in need of money at a time when banks and credit card companies are cutting back on lending, as well as to provide value to our retail partners. Working together with Advance America, we are confident we can further distinguish EZ Gold Exchange and our partners’ locations as trustworthy resources where people can get good value in exchange for their precious metals.”

About EZ Gold Exchange
Founded in 2009, EZ Gold Exchange offers (retail) partners a comprehensive business solution -- including training, proprietary software, support, quality control, marketing and numerous other services -- to quickly implement precious metal purchasing services, with limited investment or risk. For more information or to inquire about a partnership with EZ Gold Exchange, visit http://www.ezgoldexchange.com.

About Advance America, Cash Advance Centers, Inc.
Founded in 1997, Advance America is one of the leading providers of consumer financial services in the United States, with approximately 2,500 centers in 29 states. Advance America offers convenient, less-costly credit options to consumers whose needs are not met by traditional financial institutions. Advance America is a founding member of the Community Financial Services Association of America (CFSA), whose mission is to promote laws that provide substantive consumer protections and to encourage responsible industry practices. Advance America is a wholly owned subsidiary of Grupo Elektra, one of the largest Latin American providers of banking services, consumer finance and specialty retailing. Please visit (http://www.advanceamerica.net) for more information.

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