Bohemia, NY (PRWEB) December 02, 2012
On December 2, 2012, fishbat comments on an article posted by U.S. News with regard to the growing importance of a presentable social media presence.
According to an article published by U.S. News, an overwhelming majority of recruiters are using social networking to search for jobseekers. The article goes on to state that out of the 92 percent of recruiters using social media as a means of investigating jobseekers, 73 percent admit to hiring based on the candidates social media presence.
The article reports that many jobseekers have created some kind of social media account. These social media accounts can vary based on its purpose. For example, LinkedIn places emphasis on professional connections while Facebook is geared to a casual social media environment. Despite the variance in purpose, one thing remains the same. A lot of information is potentially posted, either personal or professional. U.S. News article claims that employers use the available information to get acquainted with a jobseeker and make preliminary judgments based on that information. Conversely, the article reports that employers may even shy away from those that keep their distance through use of high privacy settings.
Justin Maas, VP of client relations at social media agency fishbat, “It’s great that social media has become an avenue for individuals seeking jobs to market themselves by posting their credentials on a largely accessible venue where employers can easily evaluate their prospects.”
The article reveals that the care that jobseekers invest in social media can yield positive results when the hard work is put in to promote a single image about an individual. By the same token, without spending time cultivating and maintaining social media accounts, a jobseeker can lose out on opportunities.
fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.