Cost Reductions Of Up To 70% Recognized Through Open-Source Creative Model From Boom Ideanet

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Innovative “ideasourcing” approach provides alternative to traditional agency model.

“With Boom Ideanet, we have had the opportunity to expand the creativity of our advertising and stretch our advertising dollars,” said John Alpaugh, Senior Vice President and Chief Marketing Officer for PetSmart.

Boom Ideanet, LLC http://www.boomideanet.com, launched in 2011 as an “ideasourcing” platform for creative projects, announced today that it has paid out over a quarter of a million dollars to creators in its network during the company’s first 18 months of business. In addition, the company fielded more projects in the first six months of 2012 than it did in total in 2011.

“Our model is working because we are addressing the needs of both businesses and creative professionals,” said Steve Wood, Managing Director of Boom Ideanet. “With the fragmentation of media, businesses need more creative assets than ever and are looking for ways to increase creativity and reduce costs, and individual creators want to be challenged.”

To address the needs of advertisers and creators, Boom created an “ideanet” which is an organized network of experienced creative talents, including copywriters, art directors, designers, editors and filmmakers, who can refine strategies, craft briefs, create ideas and, if desired, produce those ideas. Businesses engage the Boom Ideanet on a project-by-project basis instead of the traditional retainer model and receive creative proposals from a number of creators in the ideanet, choosing the one that best meets their business and project objectives. Individual creators have the opportunity to engage with businesses of all sizes from a variety of industries, many of which would be out of reach to some creative professionals.

Pet specialty retailer, PetSmart® http://petsmart.com, was one of Boom Ideanet’s inaugural clients and continues to use this innovative model for development and production of their television advertisements. In one year, the Fortune 400 company tripled its volume of advertising production and dramatically reduced costs of advertising development.

“With Boom Ideanet, we have had the opportunity to expand the creativity of our advertising and stretch our advertising dollars,” said John Alpaugh http://petm.com/management.cfm , Senior Vice President and Chief Marketing Officer for PetSmart. “And, because of the discipline and organization Boom brought to developing the ideanet, we have also delivered on-brand, consistent messages with high production values that have helped to grow our business.”

For more information on Boom Ideanet, visit http://www.boomideanet.com.

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About Boom Ideanet
Boom Ideanet, LLC http://boomideanet.com is based in Kansas City, MO and is an online platform for idea sourcing and execution. The company offers businesses a project-based creative resource for ideas and provides creators a source of challenges that delivers clear rules for participation, fair compensation and timely payment. To both businesses and creators, Boom Ideanet represents a low-risk, high-reward proposition and an alternative to the traditional retainer-based limited-sourcing advertising agency model.

Media Contact:
Patty Byrnes
Boom Ideanet, LLC
pbyrnes(at)boomideanet(dot)com
816-216-6664

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