CritiqueIt Partners with W. W. Norton & Company to Revolutionize the Digital Textbook Experience

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Technology company, CritiqueIt, launches a partnership to merge cutting-edge peer review tools with award-winning W.W. Norton content, transforming learning into an interactive, social experience.

...the CritiqueIt experience will usher in a new era of the digital textbook.

CritiqueIt, the innovative peer review technology company, announced today a new partnership with W. W. Norton & Company. Textbook content will now be connected to dynamic, personal audio-video interaction between students and professors.

CritiqueIt’s premium collaboration tools will be offered with any composition title from W. W. Norton and customized to include links to handbook content from The Norton Field Guide to Writing – the leading rhetoric on the market – and The Little Seagull Handbook. Well-known for the highly respected Norton Anthologies and Norton Critical Editions, W. W. Norton is the largest independent, employee owned publishing house in the world.

“We believe building a seamless bridge between textbook content and the CritiqueIt experience will usher in a new era of the digital textbook,” says co-founder, Alexa Fleur. Defying the notion that technology in higher education should be complex and uninspired, CritiqueIt has been providing universities with secure, cloud-based tools to maximize online learning and supplement traditional courses with dynamic, multi-modal (text, audio, video) on-document interaction. The partnership with W. W. Norton will take learning collaboration to the next level, resulting in additions like custom comment libraries, rubrics, mobile access and tools that will directly link user feedback to Norton textbook content.

This era of new media has disrupted higher education as it did preceding industries. Seeking new models and solutions for digital pedagogy, technology companies in the higher-ed market are growing exponentially. CritiqueIt solves the problem of high costs associated with manually reading and grading papers, and enables greater interaction while providing more of the audio/video feedback that research proves students want.

“There were two significant factors in W. W. Norton picking CritiqueIt above other technologies,” explains Vice President, Cliff Landesman. “The beauty and simplicity of the product and its dynamic audio/video tools. It’s clear that CritiqueIt is dedicated to the point-of-view and needs of the user. This priority will be vital to our combined success.”

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