SunGard Launches Apex Prime Solution to Help Improve Processing Efficiency and Client Service

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SunGard has expanded its prime services offering with the launch of Apex Prime, a global solution that helps new and established prime services providers better manage their day-to-day client processing and improve client services by helping maximize transparency, control and efficiency.

SunGard has expanded its prime services offering with the launch of Apex Prime, a global solution that helps new and established prime services providers better manage their day-to-day client processing and improve client services by helping maximize transparency, control and efficiency.

The dynamic between hedge funds and prime brokers is changing. Funds are varying their prime brokers and are looking for ways to diversify their risk, minimize costs and gain more visibility into the operational processes around the management of their assets. Both established and emerging prime brokers are therefore focusing on positioning themselves to respond to these new demands while remaining competitive and retaining existing customers.

Apex Prime is a new technology platform that offers prime services providers a single view of all hedge fund client activity, combining data held in numerous fragmented systems and spreadsheets. Apex Prime helps these firms to efficiently manage trade exceptions, view security and cash positions in real time, support flexible margining rules, calculate financing costs and generate consolidated billing and automated client reporting.

Axel Pierron, senior vice president, Celent, said, “As the prime services landscape continues to change and becomes more competitive, the need for a multi-asset class system that offers 24-hour multi-regional support has only increased. A prime services provider must be able to support hedge fund clients in various locations while providing a consolidated view of activity to help them meet new requirements from their customers and regulators.”

Craig Costigan, executive vice president in SunGard’s capital markets business, said, “The hedge fund industry’s increased use of multiple prime brokers has created business opportunities for new market participants including prime custodians and those with ‘boutique’ prime services offerings. SunGard’s Apex Prime can help new and established prime services providers deliver the global, real-time, cross-product service their clients demand with a low total cost of ownership and short time to market.”

About SunGard’s Apex Prime
SunGard’s Apex Prime offers new and established prime service providers a single technology platform to manage their day-to-day client processing and deliver global, real-time, cross-product services to their clients. Apex Prime helps prime brokers efficiently manage trade exceptions, view security and cash positions in real time, support flexible margining rules, calculate financing costs, and generate consolidated billing and automated client reporting. For more information, please visit http://www.sungard.com/primeservices.

About SunGard
SunGard is one of the world’s leading software and technology services companies. SunGard has more than 17,000 employees and serves approximately 25,000 customers in more than 70 countries. SunGard provides software and processing solutions for financial services, education and the public sector. SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software. With annual revenue of about $4.5 billion, SunGard is the largest privately held software and services company and is ranked 480 on the Fortune 500. For more information, please visit http://www.sungard.com.

Trademark Information: SunGard, the SunGard logo and Apex Prime are trademarks or registered trademarks of SunGard Data Systems Inc. or its subsidiaries in the U.S. and other countries. All other trade names are trademarks or registered trademarks of their respective holders.

© SunGard 2012. All rights reserved.

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Jamie Serino
SunGard
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