There is no point just putting that content on your website and hoping that people are going to find it. You need to take some very simple yet effective steps to broadcast it to the world that you have new content on your site.
Sydney, Australia (PRWEB) December 01, 2012
There have been so many changes in 2012 in what regards SEO practices that it comes as no wonder that so many people are rather foggy when talking about what are the best SEO practices. Many business owners found that the SEO companies they used to work with were not working the way search engines like Google wanted them to work and as a result their websites got penalized. The more serious problem is that these business owners don’t know even now what was it that went wrong with their SEO techniques.
Some of them started searching for solutions on the internet and unfortunately many of them ended up doing exactly the opposite of what SEO means nowadays. Fiona Lewis, founder and CEO at Super Savvy Business, identified five of the most common mistakes people make when trying to improve their rankings. Because of the lack of information, many people – including SEOers – don’t understand that some practices are outdated and some are just wrong.
The SEO myths that were busted in 2012
‘So we need to step away from some of these old thinking’, says Ms Lewis, ‘and really start to focus on the idea that it’s all about quality, quality, quality: quality content, quality links’. Fiona Lewis further mentions five myths that are busted in 2012: using keywords in metatags, having keywords in page descriptions, including keywords in the website’s domain name, content keywords stuffing and last but not least, the issue of linkbuilding.
When talking about keyword stuffing, Ms Lewis is of the opinion that business owners or SEOers should ‘not try and stuff your keyword many times into your page; or worse still, do not think that stuffing 10 different keywords into your page is going to help you rank. It’s better to have one page of highly relevant good quality content that is really geared towards one keyword rather than having 10 keywords stuffed on the page. Create 10 different pages with one keyword per page. It is a much better way to go.’
How content syndication can help with better rankings
Another important aspect of today’s SEO methods looks closely at how entrepreneurs can improve website ranking using social media. Many people believe that having the right content written on a regular basis on their website will significantly increase their rankings and will definitely bring them more visitors and more prospects. Ms Lewis draws attention on this aspect: having good quality content published on a website is not enough. What business owners need to do next is make sure that their content reaches a wide variety of people.
Ms Lewis suggests three resources that people can use to ensure good content syndication across the internet: social media, bookmarking and using a database. ‘There is no point just putting that content on your website and hoping that people are going to find it’, says Ms Lewis, ‘that they are going to stumble across your site. You need to take some very simple yet effective steps to broadcast it to the world that you have new content on your site’.
Fiona Lewis and her team at Super Savvy Business are working each week to bring the latest news to online business owners. If interested in finding out more about SEO and traffic news, website news or business news, check in daily at http://www.supersavvybusiness.com/news.