Weak economic conditions and greater competition hurt industry growth
London, United Kingdom (PRWEB) December 05, 2012
The Television Programme Production industry has declined in the past five years, under a variety of pressures amid changes to the broadcasting landscape. There are two main types of companies that operate in the industry. Firstly, in-house TV programme production companies produce shows for a parent broadcasting company. The other type is independent TV programme production companies, which can make shows for a wide range of broadcasters.
Industry revenue is forecast to fall by 2.6% per annum over the five years to 2012-13. According to IBISWorld industry analyst Angela Kidson, “these declines are largely due to cuts to programming and advertising amid a recessive environment, increased offshore production and greater industry competition that have reduced prices”. A bright point for the industry has been the expansion of digital channels, which has supported some demand for TV programmes. There has also been considerable merger activity across the industry, with several large European companies acquiring UK television programme production companies.
Kidson adds, “a key challenge for the industry will be the increasing displacement of the TV as the primary source of entertainment within the household”. The increasing use of smartphones and other portable devices to access the internet threatens the industry's traditional markets (i.e. the broadcasters), but while Britons are still watching media content on any platform there will be opportunities for programming production firms. Over the coming five years to 2017-18, revenue is forecast to rise.
The Television Programme Production industry has a medium level of market share concentration as the four largest firms are estimated to account for 37.3% of industry revenue in 2012-13. Major companies include ITV, Bertelsmann, De Agostini and Endemol.
For more information on the Television Programme Production industry, including latest industry trends, statistics, analysis and market share information, purchase the full report from IBISWorld, the nation’s largest publisher of industry research.
IBISWorld industry Report Key Topics
Firms operating within the Television Programme Production industry in the United Kingdom produce theatrical and non-theatrical television programmes, such as television series and documentaries, or television advertisements.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalisation & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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