Miracle Method Creates a Christmas Campaign

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Miracle Method Surface Refinishing has developed a Refinish for the Holidays ad campaign to reach homeowners worried about holiday guests being critical of the out of date kitchen countertops and or the pink and black tile that still lurks in the guest bathroom.

“We want homeowners to know that Miracle Method can update a kitchen countertop or bathtub and tile in two days or less,” says Rhonda Dominick, Miracle Method VP of Marketing.

Miracle Method Surface Refinishing recognizes that having guests visit for the Christmas holidays can be extremely stressful. The host not only has to worry about getting the food prepared just right, but also what their guests will think about their outdated kitchen countertops or the pink bathtub and 70’s color tile they still have in the guest bathroom.

The company has created a newspaper ad campaign and radio copy to help its 127 nationwide offices tell the Miracle Method Get it Done Before the Holidays story. “We want homeowners to know that Miracle Method can update a kitchen countertop or bathtub and tile in two days or less,” says Rhonda Dominick, Miracle Method VP of Marketing. “Knowing that your updated kitchen and bathroom looks beautiful eliminates the stress about what Aunt Martha will say about your ugly bathroom or kitchen.”

Having a bathtub or countertop refinished typically takes only two days and avoids the cost, time and mess of replacement remodeling… and concern about the contractor also being a guest for dinner. Surface refinishing can be used to upgrade existing porcelain, cultured marble, tile, fiberglass or laminate surfaces to like new. A Miracle Method refinisher can change colors, repair porcelain chips, fix fiberglass cracks and make knife cuts and burn marks disappear from laminate and even Corian® countertops. “Our franchisees are running these ads now and the first thing callers ask is, ‘can you have it done before Christmas,’ and of course we can,” adds Dominick.

The most popular Miracle Method upgrade for kitchen countertops is the use of one of their Natural Accents® stone finishes with an added bullnose. “Your guests will think you spent thousands on a new solid surface,” says Dominick. Natural Accents stone finishes are also extremely attractive on bathroom tile surrounds and vanities.

Miracle Method is the nation's leader in bathroom and kitchen surface refinishing. Today the company has 127 offices across the country providing bathtub, tile and countertop refinishing for homeowners, hotels, property managers, hospitals and colleges and universities. To contact a local office and get on their Before the Holidays schedule, visit Miracle Method's web site at http://www.miraclemethod.com or call (888) 271-7690.

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Don Dominick
Miracle Method Surface Refinishing
800-444-8827
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Chuck Pistor
Miracle Method Surface Refinishing
800-444-8827
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