LEVEL Named Agency of Record by North Memorial Health Care

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Minneapolis firm will provide brand strategy, creative development

North Memorial Print

LEVEL advertising raises brand awareness for the opening of North Memorial's Blaine, MN clinic

"With their expertise in health care and proven skills in building lasting brands, LEVEL is a true strategic partner," said Trudy Marshall, director of marketing, North Memorial Health Care.

LEVEL, a global brand strategy and advertising firm, has been named agency of record for North Memorial Health Care, an independent health care provider with hospitals in Robbinsdale and Maple Grove and a network of primary care, specialty and urgent care clinics and 5,000 employees in the Twin Cities. As agency of record, LEVEL will manage brand and media strategy and creative development for the local health care system.

North Memorial Health Care, which has provided more than 50 years of health care to Minnesota communities, selected LEVEL in response to the firm’s depth of health care knowledge and recognition of the changing health care landscape as well as the longevity of LEVEL’s client partnerships.

“We are delighted to name LEVEL as agency of record for North Memorial. With their expertise in health care and proven skills in building lasting brands, LEVEL is a true strategic partner that can help us share the amazing story of what we do, whom we serve and how we are making a difference in Minnesota communities every day,” said Trudy Marshall, director of marketing, North Memorial Health Care.

North Memorial, well known for its Level 1 trauma center and leading emergency care department, also operates a network of primary, urgent and specialty care clinics including Heart & Vascular Clinics, the Hope Chest Breast Center of North Memorial, the Humphrey Cancer Center, and the Sleep Health Center.

“We are honored to work with such an esteemed local organization. This new partnership gives us the opportunity to show the community why North Memorial was named one of HealthGrade’s 50 Best Hospitals in America, the only Minnesota hospital on the list,” said Kim Thelen, vice president of strategic planning and client service for LEVEL.

LEVEL is a global brand strategy and advertising firm headquartered in Minneapolis. We help our clients build world-class brands and reputations that inspire stakeholder loyalty, increase revenue and drive sustained profitable growth. LEVEL provides a variety of services and proprietary tools for fully integrated communications strategy and implementation. For further information about LEVEL visit http://www.levelbrand.com or call (612) 338-8000.

About North Memorial
North Memorial, based in Robbinsdale, Minn., provides innovative and advanced medical care to patients in the Twin Cities, greater Minnesota and western Wisconsin. North Memorial has provided health care services in the metro area for more than 50 years and includes North Memorial Medical Center - a Level I Trauma Center, Maple Grove Hospital, a partnership between North Memorial Health Care and Fairview, Hubert H. Humphrey Cancer Center, as well as a network of 35 primary and specialty care clinics. North Memorial also operates one of the largest hospital-based ambulance services in the country with eight helicopters and more than 100 ground ambulances. For more information, please visit http://www.northmemorial.com.

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