Study Initiated by Haines Publishing Shows Broome & Tioga Counties NY Residents Still Rely on Local Yellow Pages

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A recent study shows that 72% of residents in Broome & Tioga Counties use the print yellow pages first when looking for local business information.

yellow pages remain an important consumer resource alongside the internet

A recent study shows that 72% of residents in Broome & Tioga Counties use the print yellow pages first when looking for local business information.

The study, conducted by ITM Marketing (Coshocton, OH) in August 2012, covered cities including Binghamton, Endicott, Endwell, Johnson City, Owego Vestal, Waverly & Windsor. The study was initiated by Haines Publishing, Inc.

Residents were asked if they used their local yellow pages or the internet first when searching for a local business. The study showed 74% used the yellow pages first in Binghamton, 70% in Endicott, 64% in Endwell, 70% in Johnson City, 53% in Owego, 67% in Vestal, 70% in Waverly and 94% in Windsor.

Overall the study revealed 72% use the yellow pages first, 28% use the internet first, 96% use both, 4% use the internet only and 26% do not have internet access at home.

The most used phone directory is the Haines Broome & Tioga Counties Telephone Directory and the most used website is Google.

“These studies confirm what those of us in the yellow page industry already know – yellow pages remain an important consumer resource alongside the internet,” said Terry Pacelli, Vice President of Haines Publishing, Inc. “People are using their local print yellow pages to find local businesses.”

Based in North Canton, Ohio, Haines Publishing, Inc. produces nearly one million telephone directories across central Ohio and New York. The company specializes in print, internet & mobile advertising. The company website is http://www.yellowone.com. Haines Publishing is a subsidiary of Haines & Company, Inc., publisher of the Criss+Cross Directories since 1932.

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Stephanie Coss
Haines Publishing
(330) 494-9111 612
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