Internet Marketing Firm fishbat Responds to the New York Times’ Social Media Policy for Jerusalem Bureau Chief

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fishbat responds to an article published by the New York Times which reports that after a few social media mishaps, Jodi Rudoren has been assigned a personal social media editor.

On December 8, Internet marketing firm fishbat releases a statement in reaction to the recent editorial action taken on Jodi Rudoren of the New York Times.

The article reveals that Rudoren, who is the Jerusalem bureau chief at the New York Times, has caused quite the social media stir since joining the New York Times staff earlier this year. According to Margaret Sullivan of the Times, “recently, during the Gaza conflict, [Rudoren] wrote one Facebook post in which she described Palestinians as ‘ho-hum’ about the death of loved ones, wrote of their ‘limited lives’ and, in another, said she shed her first tears in Gaza over a letter from an Israeli family.”

The article states that these comments cause quite the stir in the Twitterverse, with people saying they were insensitive and biased. Rudoren later said that she “wasn’t careful enough” when writing the posts, the New York Times reports.

But apparently this is just Rudoren’s latest social media offense since joining the Times staff. According to Sullivan, “within a few days of taking the post, [Rudoren] had sent some Twitter messages that brought criticism, and had people evaluating her politics before she had dug into the reporting work before her.”

As a result, the New York Times is assigning an editor to work closely with Rudoren, to ensure that her future social media posts will go more smoothly. Despite what some critics are saying, the Times is claiming that this decision is not punitive.

Justin Maas, VP of Client Relations at the Internet marketing firm fishbat, weighed in on this decision. “A lot of people are criticizing the New York Times on the basis that social media is a platform where people should be free to speak their mind, and in a way they’re right,” Maas said. “But we also have to remember that all companies need to protect their public image, whether it’s through social media or more traditional platforms. That’s what the Times is doing here; protecting their company from being involved with a controversy that could potentially hurt their business.”

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.

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Scott Darrohn
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