FeedMagnet Times Square Display Encouraging Positive Talk for World AIDS Day

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Social Media visualizer in New York City brings to life messages of hope.


Times Square Social Media Visualizer for MTV

FeedMagnet software ensures that the most relevant and meaningful content makes it on screen.

Visitors to Times Square can see social updates from Twitter curated and visualized on the MTV 44½ screen in anticipation of MTV’s “I’m Positive,” a 60-minute special that goes inside the lives of three young people from around the country who are HIV positive. It airs on World AIDS Day, Saturday, December 1 at 7 p.m. ET/PT.
The display filters social content that mentions the hashtag #positivetalk as part of MTV’s campaign for World AIDS Day and the “I’m Positive” special. Social media updates displayed on screen include individuals and organizations discussing the program’s stories, as well as general messages of hope to stop the spread of HIV and encouragement to take steps to remain healthy.
“FeedMagnet makes it easy for MTV to display the most relevant and appropriate comments,” President and Founder Jason Ford said. “This campaign will drive a large volume of conversation with some repetition, and the occasional irrelevant post, but our software will ensure only the right ones make it on screen.”
FeedMagnet’s partnership with MTV has been used to bring product testimonials, brand messages, photography and check-ins from social media to the screen display in Times Square for various clients.

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