Valeo Marketing Adds Video Production Services to Encourage Audience Conversion

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The Memphis-based online marketing firm discovers that online video fosters engagement, increases conversion rates and drives traffic from search engines.

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It’s shown to be a tremendous marketing asset for our clients, with product videos increasing a shopper’s likelihood of purchase by 85%.

Valeo Marketing, a Memphis online marketing firm, has recently expanded their internet marketing services with the addition of online video production. The integration of video contributes greatly to the success of Valeo’s client campaigns, and has played a pivotal role in many online marketing strategies. This new service allows Valeo to offer video production in Memphis and to a growing, nationwide client base.

“Video allows us to create levels of engagement beyond anything we thought possible,” Valeo president James Hutto said. “It’s shown to be a tremendous marketing asset for our clients, with product videos increasing a shopper’s likelihood of purchase by 85%.”

Compared to other online media, video is more likely to be shared online with friends. A single user is able to share a video with their friends, who are then able to share with their friends, and so on. This type of “viral” sharing occurs organically and drives traffic through online word of mouth.

This phenomenon is largely responsible for video becoming one of the fastest growing segments of the internet, with current projections showing that it will comprise 90% of all consumer internet traffic by 2015. With social media usage on the rise, this presents a tremendous opportunity for increased audience engagement and brand awareness.

Search engines—such as Google—now use a “blended” approach to how search results are displayed, including articles, videos, social updates, images, and more, all on the same page. This demonstrates how results are evaluated on an individual basis, offering an equal opportunity for discovery, regardless of type. One study shows video is 53x more likely to appear in a front page Google result than other media types, receiving a 41% higher click-through rate than plain text.

The Impact of Video
●    53x - The number of times more likely that a video appears on the front page of a Google search.
●    85% - The percentage increase that shoppers are likely to buy after watching product videos, compared to those who do not.
●    90% - The percentage of internet traffic that video will comprise by 2015.
●    144% - The likelihood increase that shoppers are to add a product to their cart after watching video on the product page.
●    800,000,000 - The number of monthly visitors to YouTube.
●    4,000,000,000 - The number of YouTube videos served daily.

Businesses and organizations are beginning to use video as a means to connect with their audience and establish an online presence. Studies have shown that conversion rates are dramatically increased—64% on average and as much as 144%—when web users watch online videos pertaining to a particular product or service. Another study found 90% of shoppers consider videos to be helpful in making a purchase decision. These tremendous results also extended outside the realm of desktop computing, improving conversion for users who consume content on their mobile devices, such as smartphones and tablets.

About Valeo:
Memphis Online marketing firm Valeo Marketing was created with the intention of combining web design, IT, and marketing under one roof. In addition to newly-introduced video production, the firm offers an array of services including internet marketing, content marketing, design, mobile websites and app development, and business web solutions.

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