Home Appliance Stores in China Industry Research Report – Now Available from IBISWorld

Share Article

In the five years to 2012, revenue for the Home Appliance Store industry in China has been increasing at an annualized rate of 10.1% to $140.9 billion. Rising incomes, the expansion of chain enterprises, greater retail power over suppliers, wider product ranges, and government assistance have all supported the growth of the industry.

IBISWorld industry market research
Expansion of home appliance stores into China's rural areas will drive future growth.

In the five years to 2012, revenue for the Home Appliance Store industry in China has been increasing at an annualized rate of 10.1% to $140.9 billion. Rising incomes, the expansion of chain enterprises, greater retail power over suppliers, wider product ranges, and government assistance have all supported the growth of the industry.

Profit levels vary significantly among different product segments – kitchen and bathroom appliances are the most profitable, electronics the least. However, increased industry competition in recent years has resulted in overall profit declines as companies reduced prices to increase market share. The four largest companies operating in this industry, including GOME and Suning, account for just under a quarter of total revenue, which indicates a low market share concentration level. In many large cities, such as Beijing and Shanghai, the industry concentration level is much higher, with major companies forming oligopolies.

Home Appliance Stores in China are struggling though a demand slump in 2012 due to the expiration of the government's 2009 stimulus package. Moreover, employment and logistics costs are on the rise. Future revenue growth will be slow, says IBISWorld, driven by the expansion of the industry into China's less developed rural areas.

For more information, visit IBISWorld’s Home Appliance Stores in China industry report page.

Follow IBISWorld on Twitter: https://twitter.com/#!/IBISWorld
Friend IBISWorld on Facebook: http://www.facebook.com/pages/IBISWorld/121347533189

IBISWorld industry Report Key Topics

The Home Appliance Store industry in China retails household electric appliances, such as refrigerators, washing machines, color televisions and small electrical appliances. These goods are purchased from domestic and international manufacturers and wholesalers.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Gavin Smith
IBISWorld
310 866 5042
Email >
Visit website