Social Media Agency, fishbat Inc., Releases a Statement in Regards to the Invaluable Role Social Media Played During Superstorm Sandy

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Following an article about the invaluable role social media played during Superstorm Sandy, fishbat Inc. offers their comments.

On December 9, 2012, social media company fishbat Inc., releases a statement in response to the recent The Express-Times article discussing the ways local police and officials communicated storm updates to local residents thought social media.

According to The Express-Times article “Superstorm Sandy sequestered much of the region to dark and disconnected homes, but for some towns, information lifelines came in a deluge of Twitter and Facebook updates.”

In the article Warren County Sergeant Stephen Losey stated, “At some points during the storm, all the phone lines were down. These were basically their only communication with emergency personnel.” In addition, Losey stated, “It’s been crucial.”

fishbat’s Justin Maas, VP of Client Relations, Inc. commented on Sgt. Losey’s statement. “As a Long Island resident affected by Superstorm Sandy I fully understand the lack of communication, as well as lack of power during and after the storm. Using my cell phone to access my social media sites allowed me to gather valuable information in regards to police communications as well as the wellbeing of my family and friends.”

The article reports that law enforcement as well as other officials began to use social media outlets such as Facebook and Twitter to relay information to residents. Some of the information that they would release was available shelters, road closures, power outages as well as gas stations that were open.

According to Jack Bratich, associate professor of journalism and media studies at Rutgers University, “I see social media innovations being done by bottom-up, street- and community-level efforts more than from officials who basically use social media as a wider-reaching bullhorn for their pronouncements,” he said. “Officials use it to promote and transmit their messages more widely, while communities use it to create interactive, participatory projects.”

Scott Darrohn, COO of social media agency fishbat Inc., offered his comments in regards to how invaluable social media was during and after Superstorm Sandy. “Social media is a growing tool that allows users to not only stay in contact with each other but to spread important information to others,” says Darrohn. “At fishbat we understand the importance of social media and its opportunity for businesses to better communicate with people as well as other businesses.”

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.


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